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Museum marketing and strategy: designing missions, building audiences, generating revenue and resources PDF

545 Pages·2008·3.825 MB·English
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by Neil G. Kotler, Philip Kotler, Wendy I. Kotler| 2008| 545 pages| 3.825| English

About Museum marketing and strategy: designing missions, building audiences, generating revenue and resources

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how toDefine the exchange process between a museum's offerings and consumer valueDifferentiate a museum and communicate its unique value in a competitive marketplaceFind, create, and retain consumers and convert visitors to members and members to volunteers and donorsPlan strategically and maximize marketing's valueAchieve financial stabilityDevelop a consumer-centered museum

Detailed Information

Author:Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Publication Year:2008
ISBN:470370394
Pages:545
Language:English
File Size:3.825
Format:PDF
Price:FREE
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