Table Of ContentMultiple
Streams
OF COACHING INCOME
ANDREA]. LEE
Author of "The Five Keys to Putting Money in Coaches' Pockets"
Business/Personal Development
Multiple Streams of Coaching Income
is a loving rep otting of our concept of coaching
The material in these pages represent the 'way out' for coaches who are currently struggling to
make the traditional1-on-1 coaching model work. Inside, you will find straight talk about the
Multiple Streams Product Funnel and over a dozen ways you can make money while creating
breakthroughs for clients. All using expertise and experience you already have, in a way that'
aligns with your unique gifts.
No matter how many 1-on-1 clients you coach, 4>ending life on the phone with appointment
after appointment is no way to build a lasting legacy; not to mention your life as a coach! So stop
trading your time for money, and create Multiple Streams of Coaching Income instead.
There are people in the world who can only hear the message they need most, from you. How
long will you keep them waiting?
~. a dialog about the BIGGER PICTURE of coaching and what feels like a commitment to
change the world."
-James Smith -President,]Burton Consulting
~.the best be-aU and ell/l.-aU when it comes to turning your desire to help others into products
that help you makt money:
-Michael -~uthor of Book Yourself SoUd and co-founder of The Product Factory
~. just one idea could triple your income this year.
-Christopher M Knight -Publisher, Top7Business.com
READ INSIDE TO:
Discover how to find pockets of 'invisible' clients who are looking for what you have.
Apply your skills as a coach to the world of the internet and build trust relationships with
tens of thousands of people worldwide.
Break through to a place of ease when it comes to marketing, selling and making money.
Dear Reader,
So much has happened in the coaching field in the last 4 years since
the Limited Beta Edition of this book came out.
There are now many places you can go to create a product, to
learn about the internet as a coach, even to hire someone to do it
all for you. Choice is a great thing, isn't it?
What this says to me is that the Multiple Streams Business
Model for Coaches has come of age with grace and endurance.
More and more coaches are proving beyond reasonable doubt
that this is a viable, meaningful and above all sustainable way to
deliver coaching results to many, and enjoy the rewards of being a
successful coach.
Because of this, the world has changed. It's a better place and
I'm so glad.
I hope you enjoy Multiple Streams of Coaching Income, the 2nd
Edition, which you now hold in your hands. It's been made more
robust (and several chapters longer) with the help of coaches like
you from around the world.
It's my fervent wish that you'll drink it in, let it feed your bold
est dreams, and come back to it often. Most of all, I trust you'll
continue to urgently pursue a coaching approach to everything
you touch.
Here's to meaning and money for all coaches!
Love,
Andrea
Acclaim for
((Multiple Streams of Coaching Income"
As a result ofM ultiple Streams of Coaching Income, I invested 10 hours
developing my first serious e-product. Four weeks later it generated
$30,000 in profit in 10 days.
CHRIS BARROW
'Ute Dental Business School
www.dentalbusinessschool.com
Yesterday ... I had not one, but TWO new clients sign up for coaching after
going through my pink spoon e-course at www.musicbizcoaching.com.
Until switching to "one-banana;' I never had someone just sign up for
coaching online. It works!
JOE TAYLOR JR.
Taylor Creative Management
www.spinme.com
Multiple Streams of Coaching Income is more than a book. It's a deep
tissue coaching experience. Engaging calls to action connect me sustain
ably with money and meaning. I'm now leveraging what I have into
more than I imagined possible.
SYLVIA WARREN, MBA
www.simplythebestcoaching.com
Multiple Streams of Coaching Income author Andrea Lee is one of the
most internet marketing savvy individuals I have ever met. She is in
tune, not only with what people need, want and wiU buy, but what our
ecology needs, what our humanity needs, even what our feUow species
need.
ANNA DARGITZ, PHD
Certified Coach
former Dean of Students
Graduate School of Coaching
www.advancedcommunicating.com
Andrea Lee has been an invaluable gem for me in building my own
virtual business. Andrea knows the ins and outs of running an on
line business, and doing with so with grace, courage, and heart.
NINA EAST
Certified Coach
www.MyMentorCoach.com
www.NinaEast.com
This is the book the coaching industry has needed for a decade. Reading
this book wiU set you free to make the money you deserve as a prcifes
sional. Andrea gives us permission to associate the word M 0 N E Yand
coaching in a poweiful and uplifting way.
ROBERT ALDERMAN, MCC, CPBA
www.performanceprofiles.com
It's just past 4am and I'm up at my desk. You have woken me up. It's this
darned book ofy ours. I have read the first 60 or so pages and I'm fed up
of nodding 'Yes, yes, yes!: Now that I've got that off my chest, I need to go
back to bed ... ifI can sleep. if I can't. .. what a way to keep awake!"
MARTIN HAWORTH
Director of Development, UK-ICF
www.coaching-businesses-to-success.com
I know I'm a big gushing dork, but I keep reading random pages of the
book and it is awesome. It is so great, Andrea. I'm serious. I hope you're
celebrating!
ANDY WIBBELS
Author of BlogWild!
www.sixfigureblogging.com
Not since the days of Thomas Leonard has there been such a bold,
incisive look into the future of coaching - or such a clearly delin
eated roadmap to get us from here to there.
BARRY ZWEIBEL, PCC,
GottaGettaCoach!, Inc.
Multiple Streams of Coaching Income is a must read for aU life coach
es, authors and speakers who want to play on a bigger stage by more
tffectively leveraging their time, money, energy and other resources.
BONITA]OY YODER
Author of Invest Like a Millionaire and Sleep Like an Angel! A Spiri
tual Guide to the Heart and Soul of Real Estate Investing
Andrea, I've been teaching the Multiple Streams material to the Virtual
Assistant market for a few months now and I'm loving it! I didn't have
to create the content myselfi but yet I have a whole program to teach
at my fingertips - and a great, easy to foUow program at that! This
means my work credibility and substance, very quickly, has enabled me
to focus on other parts of my product funnel ... Other products that I
can quickly create, building the list and actuaUy delivering great value
to my clients.
I reaUy recommend it to other business owners who want to bypass some
of the product creation process and look fantastice to their niche!
CINDY GREENWAY
www.multiplestreamsteam.com
Andrea Lee gives you an incredible range ofs upport to extend your work
to clients you haven't even imagined yet -and the package comes with
empathy, humor and necessary technical details.
LAURIE WEISS, PH.D., MCC
Author of What is the Emperor Wearing?
Truth-Telling in Business Relationships.
www.RelationshipHQcom
J\. much needed resource in a profession which is finaUy waking up to
the fact that a succesiful coaching business needs a decent income, and
that this takes work. This book shows us how:'
COEN DE GROOT
www.CoachCoen.com
www.EuroCoachList.com
A must for ANY coach who has the space for some more income. An
drea, or ~ as she is affectionately known, has used her extensive knowl
edge and experience of the coaching market to bring to the profession a
very important book.
STEVE STOCKTON, CEO
www.24-7coaching.com
After I read the first chapter of this book, I noticed I was hardly breath
ing. FinaUy, someone was teUing my truth -that it's hard to make mon
ey as a coach. By the second chapte" I was smiling and fiUed with hope.
This book provides specific strategies that wiU traniform struggling,
broke coaches into succesiful and prosperous coaches. The best part is
that it reaUy works!
LYNNE KLIPPEL, MOT, OTR/L, CCC
author of Secrets to Surviving HIS Job Loss
Web Wonder Women
www.LynneKlippel.com
This book sets a new heartfelt business standard for the coaching profes
sion. We have much more to give the world and Andrea shows the way
to mine the vast richness at our feet.
JIMM HUGHEY, M.S.
Love & Wealth Coach
Past President ICF OC
if
you buy one book to help you generate passive revenue this yeatj I
recommend Andrea Lee's 'Multiple Streams of Coaching Income: An
drea is the be-aU and end-aU when it comes to turning your desire for
helping others into products that help you make money.
MICHAEL PORT
www.MichaelPort.com
A pragmatic and bottom-line oriented nature is apparent in every chap
ter of this important book for coaches. Read it to learn how to think
towards the future AND take action in the present.
RICHARD REARDON
CEO and former Dean of the School of Small Business Coaching
www.RichardReardon.com
The myth of coaching being limited to 1:1 is blown to bits in this book.
For every coach who is ready to be both chaUenged and invigorated by
what's possible, this book is a 'must read:
ALICIA SMITH
www.AliciaSmith.com
www.90DayMarketingMarathon.com
Read Andrea's newest book btifore your competition does. Just one idea
could triple your income this year.
CHRISTOPHER M. KNIGHT
Publisher
www.Top7Business.com
This book is a real (How To' Manual that shares a proven coaching-ap
proach to success. It couldn't have come at a better time in the coaching
industry.
CANDYE HINTON
www.NewCoachesConnection.com
www.CoachingAsYourNextCareer.com
Wow! Prepare to have aU your beliif systems shifted into high gear.
Andrea courageously confronts the limiting concepts standing between
Coaches and success, and provides specific guidance on implementing
strategies that have aU three elements of Greatness: they are Usiful, Do
able, and Enjoyable.
LABLEBRAUN
www.GuidePrinciples.com
An absolutely briUiant book coming at a critical moment in the coach
ingprofessions evolution. With humor and compassion, Andrea Lee lays
out a common sense strategy for helping coaches do what the industry to
date hasfailed to do: teach them to make money.
JUDY MURDOCH, MBA
www.]udyMurdoch.com
In this reader-friendly book, Andrea not only separates the myths from
truth, but provides new truths which, if foUowed, wiU lead many frus
trated coaches to the success they desire. A must-read!
MARCIA BENCH
www.CareerCoachlnstitute.com
www.CoachingAndTrainingSolutions.com
Description:The material in these pages represent the 'way out' for coaches who are currently struggling to make the traditional 1-on-1 coaching model work. Inside, you will find straight talk about the Multiple Streams Product Funnel and over a dozen ways you can make money while creating breakthroughs for cli
