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About Module 3 Entrepreneurship Final
This document provides an overview of marketing and branding concepts for an entrepreneurship curriculum. It discusses the differences between marketing and branding, noting that marketing promotes products and services to get customers' attention, while branding is used to shape a company's identity and keep customers' attention over time. The document then covers several key topics: - The 7 P's of marketing mix: product, place, price, promotion, people, packaging, and positioning. - The 4 M's of production: manpower, method, machine, and materials. - Forecasting revenues and costs, including developing product descriptions, prototypes, and profit calculations. - Examples and explanations of concepts like revenue, cost, mark-up
Detailed Information
| Author: | ["Ma'am Jee"] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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