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About Model Review - Brandurile in Era Web 2.0 PDF
1) The document reviews a book about how the emergence of Web 2.0 and user-generated content has shifted brand ownership from companies to consumers, blurring the lines between content producers and consumers. 2) The book examines the democratization of content in relation to brand communication in the digital era and explores how user-generated content influences brand image and the practices of Romanian advertising professionals. 3) Through interviews with advertising professionals in Romania, the book finds that while marketers appreciate user-generated content on social media, the democratization of brand communication is still limited, with companies maintaining control over brand messaging and sanctioning any consumer views that transgress imposed rules.
Detailed Information
| Author: | ['raul9577'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 3 |
| Language: | English |
| Format: | |
| Price: | FREE |
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