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About Mobile Payments - Go-To-Market Strategy
PayThruMobile is developing a mobile payments platform in India. They plan to launch with basic MVP features and expand over time based on feedback. They analyze the mobile payments ecosystem and key players. The document discusses PayThruMobile's product features, revenue model, execution strategy, marketing and promotion plans, and risk management approach. It estimates the company's revenue potential could grow from $0.03B in 2016 to $1.92B by 2019 as mobile payments penetration increases across retail sectors in India.
Detailed Information
| Author: | ['Rachit Kulshrestha'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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