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About Midterm Assignment Entrepreneurs at Twitter
This document discusses Twitter as both a bright idea and potential business opportunity. It provides an overview of Twitter's founding in 2006 as a microblogging service allowing users to share short messages. While Twitter gained popularity and raised $155 million from investors, it has not generated profits. The document questions how Twitter will capitalize on its popularity and 24 million users. It suggests Twitter needs to better understand its users and filter them to deliver a more targeted service that could lead to click-throughs and purchases. Twitter will need to implement new marketing, advertising, and monetization strategies to satisfy investors and achieve its goal of $1.1 billion in profits.
Detailed Information
| Author: | ['Jorge Eraña'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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