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Download Mathematical Models of Distribution Channels (International Series in Quantitative Marketing) by Charles A. Ingene, Mark E. Parry in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Mathematical Models of Distribution Channels (International Series in Quantitative Marketing)
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Detailed Information
| Author: | Charles A. Ingene, Mark E. Parry |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9780387227900 |
| Pages: | 595 |
| Language: | English |
| File Size: | 14.252 |
| Format: | |
| Price: | FREE |
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