Mastering Magento

358 Pages·2012·5.78 MB·English

by  Bret Williams

Mastering Magento
Mastering Magento
Copyright © 2012 Packt Publishing All rights reserved. No part of this
book may be reproduced, stored in a retrieval system, or transmitted
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critical articles or reviews.
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First published: May 2012
Production Reference: 1160512
Published by Packt Publishing Ltd. Livery Place 35 Livery Street
Birmingham B3 2PB, UK
ISBN 978-1-84951-694-5
www.packtpub.com
Cover Image by Asher Wishkerman ( <[email protected]> )
Credits
Author
Bret Williams
Reviewers
Ray Bogman
Eric Hileman
Hans Kuijpers
Fernando Miguel
Acquisition Editor
Robin De Jongh
Lead Technical Editor
Kedar Bhat
Technical Editors
Aaron Rosario
Naheed Shaikh
Project Coordinator
Alka Nayak
Proofreader
Aaron Nash
Indexer
Tejal Daruwale
Graphics
Valentina D'silva
Manu Joseph
Production Coordinator
Alwin Roy
Cover Work
Alwin Roy
About the Author
Bret Williams, after 15 years in advertising and political consulting,
dove into a new marketing venue in 1995, called the Internet. Over
the intervening years, Bret and his team at novusweb® created the
first site with live coverage of a major sporting event, the first car
dealer website to provide online customization and pricing, and an
innovative rapid-development process.
In 2005, Bret and his wife, Cyndi, launched their first owned e-
commerce site, which almost immediately became a leader in its
niche. Since then, Bret has worked to research and identify open
source platforms that can provide the features and functions
necessary for online retail success.
Today, Bret and the novusweb® team continue to develop online
marketing solutions for their own company as well as select clients
all across America.
Mastering Magento, my first book for Packt Publishing, would
not have been possible without the mentorship of Acquisition
Editor Robin De Jongh. His counsel helped keep this book
focused and succinct. I'd also like to thank Zainab Bagasrawala,
the Project Coordinator, whose gentle prodding kept me pinned
to the keyboard, and Chris Rodrigues, my Lead Technical Editor
who helped fine-tune this labor of love.
Of course, I have to thank my wife, Cyndi. She not only
proofread each chapter before I submitted it to Packt, she kept
me supplied with gourmet coffee, bite-size candies, and the love
and support on which I have relied for over 32 years.
About the Reviewers
Ray Bogman is an IT Professional from the Netherlands. He started
working with computers since 1983, as a hobby at first. In the past,
he has worked for KPN, a large Dutch Telecom company, as a senior
security officer.
He has been the SEO of Wild Hibiscus Netherlands
(www.wildhibiscus.nl) since 2010, and of Jira ICT (www.jira.nl), which
he co-founded in 2006. He is also the co-founder and creator of
Yireo (www.yireo.com).
At Jira ICT, he is a Magento, Joomla, and Security evangelist. His
focus during the day is training webmasters and consultants the
power of Magento, from the basics up to an advanced level.
Besides work, his hobbies are snowboarding, running, going to the
movies and music concerts, and loving his wife Mette and daughter
Belize.
He has participated in reviewing Joomla! templates ontwerpen, a
Dutch book that covers Joomla! template tutorials.
Hans Kuijpers, an open source enthusiast, was born and raised in
the Netherlands and has been creating websites since 1995. He
holds a BS in Technology Management from Fontys University. In
the past, he has worked for KPN, a large Dutch Telecom company,
as a developer on the DNS platform.
He is currently working for Byte Internet, a Dutch hosting company
that strives to be the best in class on Magento hosting. Besides that,
he also works for Jira (http://www.jira.nl/), a Dutch company that
offers Joomla! and Magento training, consulting and project
management; and for Yireo, which publishes online videos and
tutorials for both Joomla! and Magento. He is also very active in the
open source community, organizes Dutch Joomla! day events, and
sets up monthly Joomla! user groups.
He has participated in reviewing Joomla! templates ontwerpen, a
Dutch book that covers Joomla! template tutorials, and Magento 1.4
Theming Cookbook, a Packt Publishing book with over 40 recipes to
create a fully functional, feature rich, customized Magento theme.
Fernando Miguel has eight years of experience in Information
Technology, for two years of which he worked as a trainee, and for
six years as a web developer. Today, he has his own company,
Origami Web Systems.
He has a Bachelor's degree in Information System from Centro
Universitario Modulo, where he has received a scholarship for Best
Academic Performance. He did his Post-Graduate in Health
Informatics from Universidade Federal de São Paulo.
Frenando has volunteered IT support work for the AIDS Prevention
Congress in Caraguatatuba, Sao Paolo, Brazil.
He has good knowledge about Content Management System tools
knowledge, specially in Joomla!, Magento, and Wordpress. He also
has knowledge about Magento e-commerce CMS development,
customization, and support, and can also work on PHP development
using ZendFramework.
Fernando has worked on the Magento 1.4 Theming Cookbook, and
has now worked on this amazing Mastering Magento book!
I would like to thank my mother, Edneia, who has helped me a
lot with her advice, my wife, Elizabete, for being patient when
I've worked overtime, and my grandmother, Mildes, who passed
away but still continues to inspire me.
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