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Download Marketing Research: An Integrated Approach (2nd Edition) by Alan Wilson in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Research: An Integrated Approach (2nd Edition)
This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.
Detailed Information
| Author: | Alan Wilson |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 1405871830 |
| Pages: | 457 |
| Language: | English |
| File Size: | 6.192 |
| Format: | |
| Price: | FREE |
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