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Download Marketing Case Studies: Linking Theory to Practice by Dr. Rand Irshaidat Irshaidat in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Case Studies: Linking Theory to Practice
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.
Detailed Information
| Author: | Dr. Rand Irshaidat Irshaidat |
|---|---|
| Publication Year: | 2023 |
| ISBN: | 9781680537260 |
| Pages: | 226 |
| Language: | English |
| File Size: | 4.1 |
| Format: | |
| Price: | FREE |
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