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About Market Sizing Overview
This document discusses market sizing techniques for mobile financial service providers (MFSPs) introducing new mobile money services. It describes that market sizing estimates the number of potential users and active users of a product over time. There are two main approaches - bottom-up, which sizes individual customer segments, and top-down, which applies proportional filters to estimate the target market from the overall population. Data sources for market sizing include public statistics, data mining customer databases, competitive intelligence, and primary market research.
Detailed Information
| Author: | ['guru9anand'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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