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Manager's Guide to Competitive Marketing Strategies, PDF

426 Pages·2005·2.446 MB·English
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by Norton Paley| 2005| 426 pages| 2.446| English

About Manager's Guide to Competitive Marketing Strategies,

The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.

Detailed Information

Author:Norton Paley
Publication Year:2005
ISBN:9781854184047
Pages:426
Language:English
File Size:2.446
Format:PDF
Price:FREE
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