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Management: The Basics PDF

224 Pages·2004·0.757 MB·English
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by Morgen Witzel| 2004| 224 pages| 0.757| English

About Management: The Basics

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works* how organizations are structured and function* how to understand corporate finance* what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

Detailed Information

Author:Morgen Witzel
Publication Year:2004
ISBN:9780415320184
Pages:224
Language:English
File Size:0.757
Format:PDF
Price:FREE
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