Making and Marketing Music: The Musician's Guide to Financing, Distributuing and Promoting Albums

273 Pages·2004·2.75 MB·English

by  Summers J.

MAKING
AND
MARKETING
MUSIC

S e c o n d E d i t i o n
M A K I NG
A N D
M A R K E T I N G
M U S I C
’
The Musicians Guide
To Financing, Distributing,
and
Promoting Albums
J S
ODI UMMERS
ALLWORTH PRESS
NEW YORK
© 2004 Jodi Summers
All rights reserved. Copyright under Berne Copyright Convention,
Universal Copyright Convention, and Pan-American Copyright Con-
vention. No part of this book may be reproduced, stored in a retrieval
system, or transmitted in any form, or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without prior
permission of the publisher.
07 06 05 04 03 5 4 3 2 1
Published by Allworth Press
An imprint of Allworth Communications
10 East 23rd Street, New York, NY 10010
www.allworth.com
LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Summers, Jodi.
Making and marketing music: the musician’s guide to financing,
distributing, and promoting albums/ Jodi Summers.—2nd ed.
p. cm.
Includes index.
ISBN 1-58115-387-2 (pbk.)
1.Sound recording industry—United States. 2.Sound recordings—United States—
Marketing. 3. Popular music—Writing and publishing.I. Title.
ML3790.S84 2004
780'.68’8—dc22
2004017390
Cover design by Derek Bacchus
Page composition/typography by Sharp Des!gns, Lansing, MI
ISBN: 1-58115-387-2
Printed in Canada
Dedicated to everybody who
has ever believed in me.

Contents
1 Choosing to Make an Album...................................................................1
2 Getting Started: Who and What You Need to Know......................17
3 Raising Money.........................................................................................43
4 Getting the Album Deal..........................................................................61
5 Going the Indie Route............................................................................77
6 Making a Record.....................................................................................97
7 Recording in the Comfort of Your Home..........................................119
8 Timing Is Everything: Planning the Release Date.......................137
9 Getting Heard.........................................................................................157
10 Marketing and Promotion...................................................................183
11 Online.......................................................................................................207
12 The Future of the Internet.................................................................231
Index.........................................................................................................249
vii

Many Thanks to . . .
Jeff Abercrombie, bassist for Fuel
Steve Addabbo, producer, Shelter Island Sound
Elijah Blue Allman, visionary and frontman for Deadsy
Michael Badami, DreamWorks Music Publishing
John Bates, silicon surfer at Radionet.com
Fletcher Beasley, soundtrack producer
Frank Black, solo artist
Carl Bell, guitarist and songwriter for Fuel
Bryan Biniak, director of business development for Harmonix
Music Systems
David Bowie, singer/songwriter and visionary artist
Scott Blum, founder of Buymusic.com
Richard Branson, founder of Virgin Records
Edgar Bronfman, Jr., CEO of the Warner Music Group, among
other things
Biff Butler, vocalist for Apartment 26
Kathy Callahan, senior director of western regional sales at
BMG Music
Jerry Cantrell, guitarist for Alice in Chains
Mariah Carey, solo songwriter/singer
Laura Cohen, singer, songwriter, and former manager of
publicity for Virgin Records
ix