Table Of ContentM A K E
W O R K
G R E AT
Supercharge Your Team,
Reinvent the Culture, and
Gain Influence—
One Person at a Time
E D M U Z I O
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at
This book is dedicated to my parents, Marie and
Ed, who insisted on teaching their children to
think for themselves under any circumstance.
It is written for Matthew, Daniel, Makenna,
and Addisen, who may not read it any time soon
but whose futures will hopefully be improved by
what it contains.
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Contents
Acknowledgments vii
Prologue: Choose to Choose 1
PART 1 IT STARTS WITH YOU
1 You . . . as the Seed 13
2 Overtness About Task 33
3 Clarity Within Relationships 57
PART 2 GROWING YOUR CRYSTAL
4 Beginning Your Crystal 83
5 Organic Growth 103
6 When Growth Is Diff cult 123
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Contents
PART 3 LEADING YOUR CRYSTAL
7 From Contributor to Advisor 147
8 Mobilizing Groups 171
9 You . . . as the Def ner 195
Appendix: Summary of Video Lessons 213
Notes 215
Index 221
vi
Acknowledgments
he most personally satisfying aspect of this project for me has
Talso been the most benef cial: the collaboration and coaching
given by my advisory board. Whatever benef t you take from this
book, I feel safe in estimating that half of it would not have been
there but for the nudges, suggestions, and candid guidance I received
from three exceptional individuals: Bill Daniels of American Consult-
ing and Training; Deborah Fisher, Ph.D., of Group Harmonics; and
Mike Bown of Acorn Coaching. Each mentored me long before this
project began; merely saying “thank you” seemed inadequate even
back then! When I now consider the additional hours all three spent
reading, redlining, and talking about this work, I am at a total loss
for how to express my gratitude. The closest I can come is to say that
the book, like my career and my life, would not be what it is today
without their involvement.
I am also indebted to two early reviewers whose feedback on the
f nal draft of the manuscript was instrumental in making the text
readable and useful in real life. Offering this type of feedback is an
especially thankless job because it involves bringing a fresh, unbi-
ased perspective to an emotionally involved, potentially entrenched
author. Yet Valerie Peters of Sandia National Laboratories and Glenn
Hughes of KLA-Tencor were kind enough to volunteer for the job,
vii
Acknowledgments
wise enough to perceive which parts of the text needed attention, and
clever enough to communicate their insights in a useful and action-
able way.
I must further acknowledge the contribution of clients who have
taught me, through their questions and comments, to be clear when
discussing the topics contained herein. Thanks to the willingness
of organizations like Intel, VeriSign, Sandia National Laboratories,
COPART, Yale Law School, and many more to invest in their own
development, I have had the good fortune to learn from a wide variety
of professionals of incredible character and capability. Chief among
them have been Steve Overcashier, Ron Sacchi, Heidi Clark, Esther
Stone, Jim Foster, Robin Miles, Jim Duncan, Karen Alderman, Brian
Lillie, Mitch Peterson, Erv Thomas, Donna Collins, Nicole Mather,
and Shirley Maier. As you might imagine, there are many others, too
numerous to name, to whom all I can offer is the inadequate phrase
“you know who you are.”
One individual who must be named is Marianne Wilman of CBS,
producer and director of the video segments referenced in each chap-
ter—the clips in which I endeavor to explain key topics and models in
about four minutes using a dry-erase board. It is diff cult to appreci-
ate the complexity involved with this type of production unless you
have experienced it f rsthand. Suff ce it to say that the result of her
direction and coaching has been an increased lucidity on my part, one
that has extended into many areas of my professional life, including
this book. Moreover, were it not for Marianne, Janice Hui, Daniel
Masaoka, Celso Bulgatti, and the rest of Marianne’s team, the video
segments referred to in the text—free tools to facilitate the electronic
sharing of ideas with colleagues—would simply not exist.
Speaking of facilitating the sharing of ideas, I am tremendously
grateful to the entire team at McGraw-Hill. To begin with, Mary
Glenn’s constant support, encouragement, and engagement have been
immensely helpful. From our f rst conceptual conversation to the f nal
manuscript submission, editing, and production, Mary has been a
receptive and responsive go-to person for anything and everything.
Ours has been an enjoyable partnership and one I hope to repeat.
viii
Acknowledgments
Of course, she did not work alone. I offer my sincerest thanks to the
rest of the McGraw-Hill group, including Gaya Vinay, Staci Shands,
Tania Loghmani, Craig Bolt, Karen Steib, and the many others I did
not even meet. I have only the faintest grasp of what is required to
bring a publication like this to market, and I am grateful for those
professionals who know so much more and implement what they
know so effectively.
Finally, I must acknowledge Jeanne Wood, our off ce manager at
Group Harmonics and someone with whom I have had a long and
rewarding familial relationship as well. Her involvement in this book
has been the same as her involvement in our f rm: to do whatever
needed doing and do it well. Perhaps more importantly, the many
hours I carved out of my days for writing and editing were available
to me only thanks to Jeanne’s tremendous competence in overseeing
other parts of our operation. If there were no Jeanne, there would be
no book.
As you can see, the trusted friends and colleagues listed here hold
many titles and play many roles. They do, however, have one thing
in common: each works as a positive example, a recognized benef -
cial force, within his or her own sphere of inf uence. Consciously or
unconsciously, each is a culture builder in his or her own right. I’m
honored to be a member of their crystalline networks and to have
them in mine.
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