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About (Literature Review) Dissertation - Final Version
This document is a thesis submitted by Effimia Trevlopoulou for the degree of Master of Science in E-Business and Digital Marketing. The thesis examines how the Internet of Things could affect e-commerce and retail businesses. It begins with background on the Internet of Things (IoT), e-commerce, and the relationship between IoT and e-commerce. The research questions ask how IoT could positively affect retail businesses and what the major challenges are. A literature review was conducted and case study with IKEA was performed. The results found that IoT can positively impact customer satisfaction and business optimization but also presents challenges around security and privacy.
Detailed Information
| Author: | ['komalmawra22'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 37 |
| Language: | English |
| Format: | |
| Price: | FREE |
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