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About La Face cachee d’Air France (French Edition)
Air France sort d’une decennie de croissance exceptionnelle. L’entreprise publique, isolee sur la scene internationale a la fin des annees 1990, est aujourd’hui un groupe prive d’envergure planetaire qui fait la course en tete. Pourtant, la belle mecanique s’est grippee en 2009, veritable annus horribilis. La disparition du vol AF 447 a fait descendre la societe dans les classements de securite. Elle a meme aujourd’hui les taux d’accidents d’une compagnie de seconde zone, tres loin de ses concurrentes directes. La crise economique l’a en outre affaiblie, elle qui doit deja faire face au low cost et au TGV. Une situation d’autant plus difficile que, pour affronter ces turbulences inedites, Air France est pilotee par une direction en fin de cycle et ne peut plus compter sur Jean-Cyril Spinetta, le patron charismatique qui lui a indique la voie du succes durant dix ans. La compagnie doit des lors conduire une veritable revolution culturelle pour eviter un nouvel accident dont elle ne se releverait pas. Mais aussi repondre a des questions douloureuses de couts et d’effectifs qui n’ont pas ete traitees durant les annees d’opulence, et remettre en question un modele social qui l’a conduite a des exces. Le chantier qui l’attend est immense pour rester un leader mondial du ciel. Ce livre va vous le demontrer.
Detailed Information
| Author: | Fabrice Amedeo |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9782081246980 |
| Language: | French |
| File Size: | 1.5 |
| Format: | |
| Price: | FREE |
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