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Kidfluence - The Marketer's Guide to Understanding and Reaching Generation Y PDF

210 Pages·2003·5.819 MB·English
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by Anne Sutherland, Beth Thompson| 2003| 210 pages| 5.819| English

About Kidfluence - The Marketer's Guide to Understanding and Reaching Generation Y

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

Detailed Information

Author:Anne Sutherland, Beth Thompson
Publication Year:2003
ISBN:71416226
Pages:210
Language:English
File Size:5.819
Format:PDF
Price:FREE
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