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About Kantar Usage Report
This document provides an overview of smartphone usage and behavior in India based on a report by Kantar IMRB. Some key findings include: - Social media and messaging apps have the highest reach among users, accounting for almost 50% of total time spent on smartphones. - Online shopping apps have overtaken entertainment apps in popularity, with around 15% higher reach. - Mobile gamers, especially women, spend significant time playing games - up to 2 hours daily for women compared to 1 hour for men. - Indians now spend over 3 hours daily on their smartphones accessing the internet, surpassing weekly time spent on TV and print media. - The mobile internet audience has grown significantly over the
Detailed Information
| Author: | ['TahseenKhan'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 29 |
| Language: | English |
| Format: | |
| Price: | FREE |
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