Journal of the International Academy for Case

172 Pages·2014·3.07 MB·English

by  Jim Carland

Volume 20, Number 2 Print ISSN: 1078-4950
Online ISSN: 1532-5822
JOURNAL OF THE INTERNATIONAL
ACADEMY FOR CASE STUDIES
Instructors’ Notes
Co-Editors
Shih Yung Chou, University of Texas of the Permian Basin
Herbert Sherman, Long Island University
The Journal of the International Academy for Case Studies is owned and
published by Jordan Whitney Enterprises, Inc. Editorial content is under the
control of the Allied Academies, Inc., a non-profit association of scholars, whose
purpose is to support and encourage research and the sharing and exchange of
ideas and insights throughout the world.
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Authors execute a publication permission agreement and assume all liabilities.
Neither Jordan Whitney Enterprises nor Allied Academies is responsible for the
content of the individual manuscripts. Any omissions or errors are the sole
responsibility of the authors. The Editorial Board is responsible for the selection
of manuscripts for publication from among those submitted for consideration. The
Publishers accept final manuscripts in digital form and make adjustments solely
for the purposes of pagination and organization.

The Journal of the International Academy for Case Studies is owned and
published by Jordan Whitney Enterprises, Inc, PO Box 1032, Weaverville, NC
28787, USA. Those interested in communicating with the Journal, should contact
the Executive Director of the Allied Academies at [email protected].

Copyright 2014 by Jordan Whitney Enterprises, Inc, USA

Journal of the International Academy for Case Studies, Volume 20, Number2, 2014
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EDITORIAL BOARD MEMBERS

Irfan Ahmed Devi Akella
Sam Houston State University Albany State University
Huntsville, Texas Albany, Georgia
Charlotte Allen Thomas T. Amlie
Stephen F. Austin State University Penn State University - Harrisburg
Nacogdoches, Texas Harrisburg, Pennsylvania
Ismet Anitsal Kavous Ardalan
Tennessee Tech University Marist College
Cookeville, Tennessee Poughkeepsie, New York
Joe Ballenger Lisa Berardino
Stephen F. Austin State University SUNY Institute of Technology
Nacogdoches, Texas Utica, New York
Thomas Bertsch Steve Betts
James Madison University William Paterson University
Harrisonburg, Virginia Wayne, New Jersey
Narendra Bhandari Barbara Bieber-Hamby
Pace University Stephen F. Austin State University
North Brunswick, New Jersey Nacogdoches, Texas
W. Blaker Bolling Lisa N. Bostick
Marshall University The University of Tampa
Huntington, West Virginia Tampa, Florida
Michael W. Boyd Thomas M. Box
Western Carolina University Pittsburg State University
Cullowhee, North Carolina Pittsburg, Kansas
William Brent Michael Broihahn
Howard University Barry University
Washington, DC Miami Shores, Florida
Gary Brunswick Carol Bruton
Northern Michigan University California State University San Marcos
Marquette, Michigan Poway, California
Gene Calvasina Russell Casey
Southern University Penn State University Worthington Scranton
Baton Rouge, Louisiana Dunmore, Pennsylvania
Yung Yen Chen Wil Clouse
Nova Southeastern University Eastern Kentucky University
Davie, Florida Richmond, Kentucky
Clarence Coleman Michael H. Deis
Winthrop University Clayton College & State University
Rock Hill, South Carolina Morrow, Georgia
Carol Docan Scott Droege
CSU, Northridge Mississippi State University-Meridian Campus
Northridge, California Meridian, Mississippi
Journal of the International Academy for Case Studies, Volume 20, Number 2, 2014
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EDITORIAL BOARD MEMBERS

Martine Duchatelet Steve Edison
Purdue University Calumet University of Arkansas at Little Rock
Hammond, Indiana Little Rock, Arkansas
Andrew A. Ehlert Henry Elrod
Mississippi University for Women University of the Incarnate Word
Columbus, Mississippi San Antonio, Texas
Mike Evans Werner Fees
Winthrop University Georg-Simon-Ohm-Fachhochschule Nuernberg
Rock Hill, South Carolina Nuernberg, Germany
Troy Festervand Art Fischer
Middle Tennessee State University Pittsburg State University
Murfreesboro, Tennessee Pittsburg, Kansas
Barbara Fuller Ramaswamy Ganesan
Winthrop University BITS-Pilani Goa Campus
Rock Hill, South Carolina Goa, India
Joseph J. Geiger Issam Ghazzawi
University of Idaho University of La Verne
Moscow, Idaho La Verne, California
Michael Grayson Richard Gregory
Jackson State University University of South Carolina Spartanburg
Jackson, Mississippi Spartanburg, South Carolina
Robert D. Gulbro Allan Hall
Athens State University SUNY Institute of Technology
Athens, Alabama Utica, New York
Karen Hamilton Heikki Heino
Appalachian State University Governors State University
Boone, North Carolina University Park, Illinois
Terrance Jalbert Marianne L. James
University of Hawaii at Hilo California State University, Los Angeles
Hilo, Hawaii Los Angeles, California
Bin Jiang Marlene Kahla
DePaul University Stephen F. Austin State University
Chicago, Illinois Nacogdoches, Texas
Joseph Kavanaugh William J. Kehoe
Sam Houston State University University of Virginia
Spring, Texas Charlottesville, Virginia
Wasif M. Khan Marla Kraut
Lahore University of Management Sciences University of Idaho
Lahore, PU, Pakistan Moscow, Idaho
S. Krishnamoorthy Dave Kunz
Amrita Institute of Management Southeast Missouri State University
Tamil Nadu, India Cape Girardeau, Missouri
John Lawrence Jonathan Lee
University of Idaho University of Windsor
Moscow, Idaho Windsor, Ontario, Canada
Journal of the International Academy for Case Studies, Volume 20, Number 2, 2014
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EDITORIAL BOARD MEMBERS

John Lewis Rod Lievano
Stephen F. Austin State University University of Minnesota Duluth
Nacogdoches, Texas Duluth, Minnesota
Steve Loy Anne Macy
Eastern Kentucky University West Texas A&M University
Richmond, Kentucky Canyon, Texas
Edwin Lee Makamson Jeff Mankin
Hampton University Lipscomb University
Hampton, Virginia Nashville, Tennessee
Paul Marshall James R. Maxwell
Widener University State University of New York College at Buffalo
Chester, Pennsylvania Buffalo, New York
Steve McGuire Michael McLain
California State University, Los Angeles Hampton University
Los Angeles, California Elizabeth City, North Carolina
Timothey B. Michael Todd Mick
University of Houston-Clear Lake Missouri Western State University
Houston, Texas St. Joseph, Missouri
Kenneth K. Mitchell Mohsen Modarres
Shaw University Humboldt State University
Raleigh, North Carolina Arcata, California
William B. Morgan Inge Nickerson
Felician College Barry University
Jackson, New Jersey Miami Shores, Florida
Inder Nijhawan Adebisi Olumide
Fayetteville State University Lagos State University
Fayetteville, North Carolina Lagos, Nigeria
Joseph Ormsby D. J. Parker
Stephen F. Austin State University University of Washington Tocama
Nacogdoches, Texas Tacoma, Washington
Karen Paul Steven K. Paulson
Florida International University University of North Florida
Miami, Florida Jacksonville, Florida
Terry Pearson Rashmi Prasad
West Texas A&M University University of Alaska Anchorage
Canyon, Texas Anchorage, Alaska
Sanjay Rajagopal Charles Rarick
Western Carolina University Purdue University Calumet
Cullowhee, North Carolina Hammond, Indiana
Sherry Robinson Ida Robinson-Backmon
Penn State University University of Baltimore
New Albany, Pennsylvania Baltimore, Maryland
Durga Prasad Samontaray Joesph C. Santora
King Saud University Essex County College
Riyadh, Saudi Arabia Newark, New Jersey
Journal of the International Academy for Case Studies, Volume 20, Number 2, 2014
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EDITORIAL BOARD MEMBERS

Sujata Satapathy Bob Schwab
Indian Institute of Technology Andrews University
New Delhi, India Berrien Springs, Michigan
Elton Scifres Herbert Sherman
Stephen F. Austin State University Southampton College
Nacogdoches, Texas Southampton, New York
Linda Shonesy Mike Spencer
Athens State University University of Northern Iowa
Athens, Alabama Cedar Falls, Iowa
Harlan E. Spotts Harriet Stephenson
Western New England College Seattle University
Springfield, Massachusetts Seattle, Washington
Philip Stetz Jim Stotler
Stephen F. Austin State University North Carolina Central University
Nacogdoches, Texas Chapel Hill, North Carolina
Jennifer Ann Swanson Joseph Sulock
Stonehill College UNC-Asheville
N. Easton, Massachusetts Asheville, North Carolina
Joe Teng Prasanna J. Timothy
Barry University Karunya Institute of Technology
Miami Shores, Florida Tamil Nadu, India
Jeff W. Totten Jack E. Tucci
Southeastern Louisiana University Mississippi State University-Meridian Campus
Hammond, Louisiana Meridian, Mississippi
George Vozikis Rae Weston
San Diego State University Macquarie Graduate School of Management
San Diego, California NSW Australia
Greg Winter Art Warbelow
Barry University University of Alaska
Miami Shores, Florida Fairbanks, Alaska
Thomas Wright
University of Nevada - Reno
Reno, Nevada

Journal of the International Academy for Case Studies, Volume 20, Number 2, 2014
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TABLE OF CONTENTS

EDITORIAL BOARD MEMBERS .............................................................................................. III 

LETTER FROM THE EDITORS .................................................................................................. X 

SWEET PEAS STICHERY: A CASE OF A START-UP MERCHANDISER- PART A ............ 1 
Kathleen H. Gruben, Georgia Southern University 
Leslie B. Fletcher, Georgia Southern University 

THE WAL-MART STORES, INC.: AN AMERICAN DREAM THAT TOUCHED THE
WORLD ........................................................................................................................................ 13 
Issam A. Ghazzawi, University of La Verne 
Marie Palladini, California State University, Dominquez Hills 
Teresa Martinelli-Lee, University of La Verne 

INSTRUCTOR’S NOTES: ANDREW MASON & GROUPON, INC. ..................................... 35 
Todd A. Finkle, Gonzaga University 

THERE IS ROOM AT THE INN! : INSTRUCTOR’S NOTES ................................................. 43 
Komal Karani, Lamar University 
Kabir Sen, Lamar University 
David Mulcahy, Lamar University 

ECONOMICS OF APPLE IPHONE: PRICE DISCRIMINATION OR PRICING ERROR? ..... 49 
Dmitriy Chulkov, Indiana University Kokomo 
Dmitri Nizovtsev, Washburn University 

REENGINEERING A PUBLIC UTILITY AS AN ENTREPRENEURIAL ENTERPRISE:
IMPLEMENTATION OF AN EXECUTIVE COMPENSATION PLAN ................................... 55 
Linda Pickthorne Fletcher, University of Tennessee at Chattanooga 
Marilyn M. Helms, Dalton State University 
Marilyn Willis, University of Tennessee at Chattanooga

Journal of the International Academy for Case Studies, Volume 20, Number 2, 2014
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THE TRILATERAL MBA: AN APPROACH TO INTERNATIONAL EXCHANGE OF
STUDENTS .................................................................................................................................. 65 
Daniel A. Myers, Western Kentucky University 
Robert D. Hatfield, Western Kentucky University 
Ronald G. Cheek, University of Louisiana Lafayette 

SOUTH CAROLINA DEPARTMENT OF REVENUE: MOTHER OF GOVERNMENT
DYSFUNCTION .......................................................................................................................... 71 
Stephen L. Loy, Eastern Kentucky University 
Steven Brown, Eastern Kentucky University 
Kambiz Tabibzadeh, Eastern Kentucky University 

TIEN SON: GROWING A STUDENT BUSINESS AFTER GRADUATION ........................... 83 
Joseph Trendowski, University of Evansville 

INFOTEK COMPUTER SERVICES & CONSULTING, LLC................................................... 91 
Michelle L. Washington, Arcadia University 
Jocelyn E. Russell, DeVry University 

THE INTERN: AN INSTRUCTIONAL CASE FOCUSING ON ETHICS FOR TAX
SERVICES .................................................................................................................................... 99 
Martha G. Suez-Sales, University of Guam 

INSTRUCTOR’S MANUAL GROWING TOO FAST? AN ENTREPRENEURIAL
DREAM…OR NIGHTMARE.................................................................................................... 107 
Charles M. Carson, Samford University 
Betsy B. Holloway, Samford University 
Megan L. Lozner, Samford University 

KOCH RANCHES: “WHERE’S THE BEEF?!” ....................................................................... 113 
Marlene C. Kahla, Stephen F. Austin State University 
Robert M. Crocker, Stephen F. Austin State University 
Barbara Bieber-Hamby, Stephen F. Austin State University 

THE RISE AND FALL OF NETFLIX: WHAT HAPPENED AND WHERE WILL IT GO
FROM HERE? ............................................................................................................................ 119 
Grace Allen, Western Carolina University 
Dorothee Feils, University of Alberta 
Holly Disbrow, Western Carolina University 
Journal of the International Academy for Case Studies, Volume 20, Number 2, 2014
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MOBILE DETAILERS, INC. ..................................................................................................... 129 
Lynn Bible, Fayetteville State University 
Richard Sincerbeaux, Fayetteville State University 

CREATIVITY AND CULTURE AT PIXAR AND DISNEY: A COMPARISON.................. 147 
Timothy D. Wise, Southern Arkansas University 

Journal of the International Academy for Case Studies, Volume 20, Number 2, 2014
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LETTER FROM THE EDITORS
Welcome to the Journal of the International Academy for Case Studies, the official journal of the
International Academy for Case Studies. The IACS is affiliated with the Allied Academies. Both
are non profit associations of scholars whose purpose is to encourage and support the
advancement and exchange of knowledge, understanding and teaching throughout the world. The
purpose of the JIACS is to encourage the development and use of cases and the case method of
teaching throughout higher education. Its editorial mission is to publish cases in a wide variety of
disciplines which are of educational, pedagogic, and practical value to educators.
The notes contained in this volume have been double blind refereed, and each was required as a
companion to a complete teaching case, which are published in a separate issue. The acceptance
rate for manuscripts in this issue, 25%, conforms to our editorial policies. The Instructor’s Note
for each case in this volume will be published in a separate issue of the JIACS.
If any reader is interested in obtaining a case, an instructor’s note, permission to publish, or any
other information about a case, the reader must correspond directly with the Executive Director
of the Allied Academies: [email protected].
The Editorial Policy, background and history of the organization, and calls for conferences are
published on the Allied Academies web site. In addition, we keep the web site updated with the
latest activities of the Academy and all of the affiliates of the Allied Academies. Please visit our
site and know that we welcome hearing from you at any time.
Shih Yung Chou, University of Texas of the Permian Basin
Herbert Sherman, Long Island University

Journal of the International Academy for Case Studies, Volume 20, Number 2, 2014