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Download International Business: Strategy and the Multinational Company by John B. Cullen, K. Praveen Parboteeah in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About International Business: Strategy and the Multinational Company
This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook. A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?" Log on to International Business' companion website for student and instructor resources, featuring Lecture Notes, Lecture Slides, a TestBank, Practice Quizzes, Flash Cards, and useful links: www.cullenib.com.
Detailed Information
| Author: | John B. Cullen, K. Praveen Parboteeah |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9780203879412 |
| Pages: | 529 |
| Language: | English |
| File Size: | 10.578 |
| Format: | |
| Price: | FREE |
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