Table Of ContentInternational Marketing and Management Research
Series Editor: Anshu Saxena Arora, Savannah State University, Savannah, GA, USA
Associate Editor: Jun Wu, Savannah State University, Savannah, GA, USA
Copy Editors: Mahesh Raisinghani, Associate Professor of CIS, TWU School of Management,
Texas, USA; Rebecca Setliff, Savannah State University, Savannah, GA, USA
International Marketing and Management Research presents innovative ideas and new
research on understanding the challenges confronting global business. Covering the breadth
of international business, articles discuss human management, marketing, leadership,
creativity, entrepreneurship. The economic, political, legal, sociocultural, and technological
issues related to international business are also discussed. The series provides a forum for
academics and professionals to share the latest developments and advances in knowledge and
practice of global business and international management. It aims to foster the exchange of
ideas on a range of important international subjects and to provide stimulus for research and
the further development of international perspectives. The principal aim is to push back the
boundaries of the thinking, theory, and practice in international business, global marketing,
and management, and to provide a forum to explore these developments. The series publishes
research based on theoretical explanations, methodological developments, and modeling.
Titles include:
Anshu Saxena Arora
INTERNATIONAL BUSINESS REALISMS
Globalizing Locally Responsive and Internationally Connected Business Disciplines
Global Logistics & International Business Education and Research Center (G-LIBER)
Editorial Review Board:
John McIntyre, CIBER Director, Georgia Institute of Technology, Atlanta, Georgia, USA
Mostafa Sarhan, Dean, College of Business Administration, Savannah State University, USA
D. P. Kothari, Former Director General, J B Group of Institutions, Hyderabad and Former
Director, Indian Institute of Technology, India
Gerard Burke, Chair – Management Department, Georgia Southern University, Georgia,
USA
Ashwin Malshe, ESSEC Business School, Paris-Singapore
Ulysses Brown, Savannah State University, Savannah, Georgia, USA
K. Sivakumar, Lehigh University, Pennsylvania, USA
Satinder Bhatia, Chairperson, Indian Institute of Foreign Trade, New Delhi, India
Bryan Christiansen, Chairman, PRYMARKE, LLC, Michigan, USA and Istanbul, Turkey
Dean Clarke, Business Navigator, IKEA, USA
Ani Agnihotri, USA India Business Summit, Atlanta, USA
Ben Butler, Business Development Executive, SBS Worldwide, Inc. – Atlanta
S. K. Jain, Shri Mata Vaishno Devi University, J&K, India
Sharon Hudson, Advertising Educational Foundation, New York City, NY, USA
Suman Niranjan, Savannah State University, Savannah, GA
Amit Arora, Georgia Southern University, Georgia, USA
DOI: 10.1057/9781137376466
Niranjan S Kulkarni, Operations Specialist, CRB, Cambridge, MA, USA
A. Banu Goktan Bilhan, University of North Texas at Dallas, Dallas, TX , USA
Puneet Prakash Mathur, Strategy & Operations Consultant, Deloitte Consulting, India
Vishal Gupta, School of Management, State University of New York- Binghamton, NY, USA
Nimit Jain, Sr. Analytics & Visualization Expert, Singapore Consumer Goods, Procter &
Gamble, Singapore
DOI: 1057/97811373764664
International Business
Realisms: Globalizing
Locally Responsive
and Internationally
Connected Business
Disciplines
Edited by
Anshu Saxena Arora
DOI: 10.1057/9781137376466
international business realisms
Copyright © Anshu Saxena Arora, 2013.
Softcover reprint of the hardcover 1st edition 2013 ISBN 978-1-137-37907-8
All rights reserved.
First published in 2013 by
PALGRAVE MACMILLAN®
in the United States—a division of St. Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
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this is by Palgrave Macmillan, a division of Macmillan Publishers Limited,
registered in England, company number 785998, of Houndmills,
Basingstoke, Hampshire RG21 6XS.
Palgrave Macmillan is the global academic imprint of the above companies
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the United Kingdom, Europe and other countries.
ISBN: 978–1–137–37646–6 PDF
ISBN: 978–1–349–47857–6
doi: 10.1057/9781137376466
Library of Congress Cataloging-in-Publication Data is available from the
Library of Congress.
A catalogue record of the book is available from the British Library.
First edition: 2013
www.palgrave.com/pivot
DOI: 10.1057/9781137376466
Contents
List of Tables vii
List of Figures viii
List of Contributors x
Editorial xii
1 The “Global Logistics and International
Business 2.0” Curriculum
Internationalization Experience 1
Anshu Saxena Arora, Jun Wu, Suman Niranjan,
Reginald Leseane, Shalonda Bradford, and
Hae Y. Choi
2 Crisis Management Challenges in a Socially
Networked World: BP’s Response to the
Gulf of Mexico Oil Spill 18
Maria Louise Thybo and Peter Keith Ross
3 The SHARP Conceptual Framework for
Young African-American Adults . . . What
Is Cool? 42
Carl Sharperson and Reginald Leseane
4 Exotic, Erogenous, Erotica: Veiled Signs of
“Advertising Erotica” for Luxury Brands 55
Jamese Beazer, Sacriana Ware, and
Anshu Saxena Arora
DOI: 10.1057/9781137376466 v
vi Contents
5 How “American” Are “All-American” Brands?
A Case of Gap, Inc. as “Made in America” Brand 66
Eulalia Wycoff and Rajeev Sooreea
6 US Securities and Exchange Commission Charges
Thornburg Mortgage, Inc. for Fraudulent Accounting 85
Ariel Shead and Marjorie Maguire-Krupp
7 Drops in the Glass: The Influence of Alcohol
Advertising on Young Adults 90
Melody Burks, Ulysses J. Brown, III, Jun Wu, and
Anshu Saxena Arora
Index 106
DOI: 10.1057/9781137376466
List of Tables
1.1 Question items of COBA student survey and
responses’ means 7
1.2 Mean responses to survey questions
for the COBA faculty 8
3.1 S HARP framework measurement scale for
ad effectiveness 50
3.2 Exploratory factor analyses—rotated component
matrix 51
3.3 SHARP scale factors 52
7.1 Demographical characteristics 98
7.2 Means, standard deviations, zero-order
correlations 101
7.3 Fit indices for the baseline measurement model 102
7.4 Unstandardized path coefficients for the
structural model 102
DOI: 10.1057/9781137376466 vii
List of Figures
1.1 Supply Chain Management tasks 5
2.1 Crisis management strategy model 23
2.2 Strategic crisis management communication
factors in a social media context 26
2.3 British Petroleum and blogosphere sentiment 31
3.1 DAGMAR model 44
3.2 Neural networks and their impact on
the Marketing discipline 46
3.3 Conceptual SHARP model targeting
young adults 47
5.1 Consumers’ defining “feature” of an
“all-American” brand is to have production
made in America 74
5.2 Manufacturing location and store ownership
are important features of all-Americanness
irrespective of age 75
5.3 Consumers’ top “all-American” retail
clothing brands 75
5.4 “Style” emerging as an important “all-American”
brand characteristic 76
5.5 Participants with business backgrounds
identify Gap, Inc. more often as all-American 77
5.6 Most German consumers equate
“all-American” to made in America 79
5.7 As people gain business knowledge, higher
education, and management expertise, style
becomes more important than location in the
definition of all-American brands 82
6.1 Thornburg Mortgage Company
performance chart 88
viii DOI: 10.1057/9781137376466
List of Figures ix
7.1 Message Interpretation Process (MIP) model 95
7.2 Hypothesized model 96
7.3 The influence of advertising on alcohol use
among college students 97
DOI: 10.1057/9781137376466
