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About Inteligencia comercial
Uno de los publicistas mas exitosos de Espana comparte su sabiduria del mercadeo detallando la inteligencia comercial–que es, para que es necesaria y como se puede adquirir. Luis Bassat utiliza muchos ejemplos, entre ellos una comparacion entre los pintores Picasso y Van Gogh en cuanto a su atractivo comercial y sus ventas, para ilustrar la importancia del concepto, el cual el autor alega que inculca confianza, algo que todo tipo de empresa y de profesional necesita para prosperar. Se incluyen testimonios de exponentes contemporaneos de la inteligencia comercial, incluyendo Isak Andic de Mango, Peter Brabeck de Nestle, Shelly Lazarus de Ogilvy and u0026 Mather Worldwide, Ingvar Sviggum de Ford of Europe y Kees van der Graaf de Unilever.
Detailed Information
| Author: | Luis Bassat |
|---|---|
| Publication Year: | 2011 |
| ISBN: | 9788415115304 |
| Language: | Spanish |
| File Size: | 1.4 |
| Format: | |
| Price: | FREE |
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