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About Influence et manipulation
Pourquoi et comment sommes-nous amenés à faire des choses contre notre gré ? Un docteur en psychologie sociale livre le résultat de plus de quinze ans de recherches sur les mécanismes et les techniques de persuasion. Avec plus de deux cent cinquante mille exemplaires vendus dans le monde, Influence & Manipulation s'est placé au premier rang des ouvrages publiés sur le thème de la manipulation. Le célèbre psychologue Robert Cialdini y explique pourquoi certaines personnes sont douées d'un remarquable don pour la persuasion et comment il est possible de les battre sur leur propre terrain. Ce document nous dévoile les six secrets psychologiques qui se cachent derrière notre dangereuse tendance à nous laisser influencer, ainsi que les moyens employés par les spécialistes de la persuasion pour les exploiter à notre insu. Il nous apprend a nous en défendre - en tournant ces secrets a notre avantage. Grâce a ce livre indispensable, vous ne direz plus jamais " Oui " alors que vous pensez " Non°".
Detailed Information
| Author: | Robert B. Cialdini |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 2754043691 |
| Pages: | 318 |
| Language: | other |
| File Size: | 7.9294 |
| Format: | |
| Price: | FREE |
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