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About Ijisrt18nv47 PDF
This document is a dissertation submitted by Sunil Kumar Dharmappa to Atlantic International University in partial fulfillment of the requirements for a Doctorate in Marketing. The dissertation examines the effectiveness of online marketing on integrated marketing communication strategies. It investigates how online platforms can improve the effectiveness of integrated marketing communication and assesses their use by Coca-Cola Nigeria, Uber Nigeria, and ABC Paint. The dissertation includes chapters on an introduction and literature review, research methodology, data analysis and findings, and conclusions and recommendations.
Detailed Information
| Author: | ['omkar'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 85 |
| Language: | English |
| Format: | |
| Price: | FREE |
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