Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

288 Pages·2006·0.2 MB·English

by  Joe Vitale

Table of Contents

Praise
Title Page
Copyright Page
Dedication
Epigraph
AUTHOR’S WARNING
Acknowledgements
Introduction

Chapter 1 - IT’S TIME TO AWAKEN

IN THE BEGINNING WAS THE TRANCE
HYPNOTIC WRITING

Chapter 2 - STOP! DO THIS FIRST
Chapter 3 - WHAT IS IMPOSSIBLE?
Chapter 4 - A DISCLAIMER
Chapter 5 - A BEGINNING

PULL UP A CHAIR AND

Chapter 6 - AGATHA CHRISTIE PROVES HYPNOTIC WRITING EXISTS
Chapter 7 - MY SECRET TO HYPNOTIC WRITING
Chapter 8 - YOU CAN’T EVEN BRIBE ME TO READ A LOUSY LETTER!
Chapter 9 - WHAT IS HYPNOTIC WRITING?
Chapter 10 - HYPNOTIC WRITING: A CASE STUDY
Chapter 11 - THE GREAT INTIMACY SECRET
Chapter 12 - WHAT’S MORE IMPORTANT THAN COPY?
Chapter 13 - HYPNOTIC WRITING CONTROLLED STUDY
Chapter 14 - HOW I LEARNED THE SECRET OF HYPNOTIC WRITING
Chapter 15 - WHAT IS HYPNOSIS?
Chapter 16 - TWO WAYS TO CAUSE ACTION

PROBLEM
PROMISE
PROOF
PRICE
MY UPDATED FORMULA
MOTIVATION WITHOUT PAIN

Chapter 17 - WHAT ABOUT YOUR WEB SITE?

PROMISE
PROOF
PRICE

Chapter 18 - HOW LONG IS TOO LONG?
Chapter 19 - WHAT EVERY READER WANTS TO KNOW
Chapter 20 - THE HYPNOTIC POWER OF REPETITION

SCENE ONE
SCENE TWO

Chapter 21 - THE INNER GAME OF HYPNOTIC WRITING

SELF ONE: THE CRITIC
SELF TWO: THE MASTER WRITER

Chapter 22 - IMITATION SUGAR IS SWEET, TOO!
Chapter 23 - HOW TO JUMP-START THE MUSE
Chapter 24 - HOW TO NAIL YOUR READER’S ATTENTION
Chapter 25 - HOW TO MAKE YOUR WRITING WALK, TALK, AND BREATHE

USE A THESAURUS
USE A SIMILE BOOK
USE A BOOK OF ANALOGIES
USE A BOOK OF QUOTES

Chapter 26 - GIVE ME SOME MEAT!
Chapter 27 - A WRITING LESSON FROM THE WORLD’S GREATEST
HYPNOTIST
Chapter 28 - ELECTRIFYING TIPS FOR CREATING BREAKTHROUGH WRITING

SEE THE EVENTS
WRITE TO ONE PERSON
GET EXCITED
GET TO THE POINT
DON’T JUDGE
Chapter 29 - A CASE AGAINST PERFECTION
Chapter 30 - HOW TO PERSUADE READERS TO YOUR SIDE

KNOW WHAT YOU WANT
EMOTIONAL APPEAL
GIVE THEM WHAT THEY WANT
ASK QUESTIONS THAT LEAD TO YOUR SIDE
USE WORD PICTURES
USE TESTIMONIALS
REMIND THEM OF THE PROBLEM AND YOUR SOLUTION
ADD A P.S.
BE VISUALLY ATTRACTIVE
BE SOLD ON WHAT YOU’RE SELLING

Chapter 31 - WARP SPEED EDITING SECRETS WORTH KILLING FOR

CUT OFF THEIR HEADS
CUT OFF THEIR FEET
CUT OUT EVERY SIXTH WORD
TAKE STEPHEN KING’S ADVICE
GET SOMEONE TO READ IT OUT LOUD TO YOU
READ IT OUT LOUD
GET FREE HELP
TAKE A BREAK
CUT AND PASTE
REMEMBER KISSINGER
ONE LAST WORD

Chapter 32 - HOW TO MAKE YOUR WRITING SEXY

FOUR WAYS TO MAKE YOUR WRITING MORE INVITING

Chapter 33 - HOW PEOPLE THINK
Chapter 34 - HOW TO CREATE HYPNOTIC STORIES
Chapter 35 - HOW TO CONTROL THE “COMMAND CENTER” INYOUR
PROSPECT’S MIND
Chapter 36 - THE ONE HYPNOTIC COMMAND THAT ALWAYS WORKS
Chapter 37 - WHAT I LEARNED FROM THE SEA WOLF
Chapter 38 - YOUR TURNING POINT MESSAGE
Chapter 39 - WHAT EVERYONE WILL ALWAYS READ
Chapter 40 - YOUR CONNOTATION IS SHOWING
Chapter 41 - WHAT ARE MY SECRETS FOR WRITING HYPNOTIC SELLING
STORIES?
Chapter 42 - HYPNOTIC BLOGGING
Chapter 43 - REMINDERS AS TRIGGERS
Chapter 44 - HOW TO CHANGE AVERAGE WRITING INTO HYPNOTIC
WRITING
Chapter 45 - 30 WAYS TO WRITE A HYPNOTIC HEADLINE

HOW TO TEST YOUR HEADLINE

Chapter 46 - HYPNOTIC OPENINGS

13 PSYCHOLOGICAL COPY CONNECTORS
USING THE TIPS

Chapter 47 - HYPNOTIC QUIZ
Chapter 48 - MY THREE BIGGEST SECRETS

I DON’T DO THE WRITING
I DIALOGUE IN MY MIND
I PLUG IN HYPNOTIC LANGUAGE

Chapter 49 - HOW MUCH IS THAT DOGGIE IN THE WINDOW?
Chapter 50 - HOW TO CHANGE PERCEPTION

THE MIND IS EASILY TRICKED

Chapter 51 - AT LAST! THE JOE VITALE HYPNOTIC WRITING FORMULA

INTENTION
RESEARCH
CREATION
REWRITE
TESTING

Chapter 52 - A NEW HYPNOTIC COPY CHECKLIST
Chapter 53 - THE FIVE SECRET LAWS OF HYPNOTIC PERSUASION
Chapter 54 - THE SEVEN MOST HYPNOTIC BOOKS OF ALL TIME
Chapter 55 - THE HYPNOTIC WRITING FORMULA
Chapter 56 - YOUR CHALLENGE
Appendix - HYPNOTIC E-MAILS
BIBLIOGRAPHY
INDEX
ABOUT DR. JOE VITALE
HOW CAN YOU EASILY BECOME A MORE POWERFUL HYPNOTIC WRITER?
“The principles of hypnosis when applied to copywriting add a new spin to selling. Joe Vitale has taken
hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a
prospect to take the action you want. This is truly a new and effective approach to copywriting, which I
strongly recommend you learn. It’s pure genius.”
—Joseph Sugarman, author, Triggers

“Wow—Hypnotic Writing kept me awake last night! I planned to read for 15 minutes or so before going to
sleep and ended up turning out the light when I noticed it was past 3 A.M. That’s how powerful this book is.
Sure, Joe gives you a world class education in the writing of copy itself, but that’s just a start. What you really
get is a deep understanding of how people think, feel, and act—yourself included. This knowledge is priceless
in turning words into power, and ethically using that power to sell more of what you offer.”
—Bob Serling, www.DirectMarketingInsider.com

“I’ve read countless books on persuasion, but none comes close to this one in showing you exactly how to put
your readers into a buying trance that makes whatever you are offering them irresistible.”
—David Garfinkel, author, Advertising Headlines that Make You Rich

“I am a huge fan of Joe Vitale and his books, and Hypnotic Writing , first published more than 20 years ago, is
my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe’s
specialty Hypnotic Writing is the most important book on copywriting (yes, that’s really what it is about) to be
published in this century. Read it. It will make you a better copywriter, period.”
—Bob Bly, copywriter

“I couldn’t put this book down. It’s eye-opening and filled with genuinely new stuff about writing and
persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by
the writing of the book itself as you go along.”
—David Deutsch, author, Think Inside the Box (www.thinkinginside.com)

“Hypnotic Writing is packed with so much great information it’s hard to know where to start. The insights,
strategies and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there’s any
question how to apply them, the before and after case studies drive the points home like nothing else can.
Hypnotic Writing is not just about hypnotic writing. It IS hypnotic writing. On the count of three, you’re going
to love it. Just watch and see.”
—Blair Warren, author, The Forbidden Keys to Persuasion

“Hypnotic Writing has it all. It shows you how to master and accomplish the three things you need from your
prospects. Attention! Captivation! Action! Never before has there been such a treasure trove of techniques for
writing magnetic copy. Hypnotic Writing can be used immediately. It’s an incredible desk reference tool. This
is not a book you read and put up on the shelf for 20 years. It’s on your desk where you can use it every day. I
love Hypnotic Writing and I refer to it more often all the time. Joe Vitale is the world’s first true and pure
hypnotic marketer and this book will only bolster that fact. You will learn how to write headlines, openings,
the power of perception change, and yes even secret laws of persuasion. I love this book. I encourage you to
get your copy today and keep it away from your competitors.”
—Kevin Hogan, Psy.D., author, The Psychology of Persuasion and The Science of Influence

Copyright © 2007 by Hypnotic Marketing, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Vitale, Joe, 1953-
Hypnotic writing : how to seduce and persuade customers with only your words / Joe Vitale.
p. cm.
ISBN-13: 978-0-470-00979-6 (pbk. : alk. paper) ISBN-10: 0-470-00979-9 (pbk. : alk. paper)
1. Persuasion (Psychology) 2. Written communication. 3. Influence (Psychology) 4. Business
communication. I. Title.
BF637.P4V58 2007
659.1—dc22
2006020136