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0273707892_COVER 6/3/06 10:02 Page 1
DAVID MOLDEN
“This book has helped transform my mental and physical
state. I am approaching challenges in my work and life
PAT HUTCHINSON in a much more positive way, and the results so far
have been significant and remarkably straight
forward to achieve.”
Bernard, Professional Buyer, Husband and Father
brilliant NLP
brilliant
brilliant NLP brilliant NLP
what the most successful b
what the most successful r what the most successful
people know, say and do people know, say and do ill NLP people know, say and do
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David Molden is a personal development trainer and coach. As an NLP You can change your life with NLP.
L Whether you want to achieve more at work, tackle a difficult
trainer since 1995 he has many years of experience working with people
Quite simply, NLP is a powerful set of tools and techniques for making things happen for you, P situation, get more from your relationships or to completely
from all walks of life including entrepreneurs, managers, sports profes-
at work and at home, that anyone can learn. overhaul your life, this book is for you.
sionals and children,in their ongoing pursuit of personal success.
If you’ve ever wondered how some people manage to be so successful at work and in life, NLP will
The NLP tools and techniques contained in the book will enable
David has a zest for life and an unremitting sense of fun.He maintains a high come as a revelation. It shows how successful people think and behave, to achieve more from every
you to discover what limiting beliefs and obstructive behaviours
level of fitness and mind-body balance by training in Kung Fu and Tai Chi and situation. The tools and techniques are simple to learn, and with practice, you too can discover
you have picked up (that you might not even be aware of) and
has an interest in ancient wisdom and its relevance for today’s society. their power. M show you how to discard them. Instead you will learn how to
This is the book to show you what NLP is, how it works, and most importantly how to use it to O replace them with a more effective, successful way of thinking
David is a Director of Quadrant 1 International,a training and development become more effective, more efficient, more powerful and more successful. The potential is already LD and behaving.
company.He has appeared on TV and radio,and is the author of several E
there, inside you. Now it’s time to let it out! N
other books, including Managing with the Power of NLP,NLP Business
A You’ll be surprised what you can achieve, when you discover
Masterclassand Beat Your Goals. N
“Since I made the choice to change my behaviour, my company has had its best ever year.” D what you’re capable of!

David,Managing Director H
Pat Hutchinson has a rich background of experience as an entrepreneur U
and leader of sales and marketing teams. She is an NLP trainer and a T
C
“I’ve discovered I can ask for what I want – and get it!”
Director of Quadrant 1 International. H
I
Trish,Guitar Teacher,Wife and Mother N
S
Pat’s combination of leading edge personal change skills with a sense of O
practicality makes learning and applying NLP easy and enjoyable.Her ability “I use the tools daily, and though this might sound over the top, it is life changing!” N
to focus and get ‘straight to the heart of the matter’ makes her a highly
Chris,Manager and Amateur Thespian
sought after trainer and coach.She has an enviable record of results with
both individuals and business groups.
£12.99 what the most successful
Don’t be Good. Be Brilliant with NLP.
––––––––––––––––––
Both David and Pat can be contacted via [email protected]
PERSONALDEVELOPMENT
––––––––––––––––––
ISBN 0-273-70789-2
people know, say and do
Visit us on the web
www.pearson-books.com 9 780273 707899
BNLP_A01.QXD 20/2/06 10:03 am Page i
brilliant
NLP
BNLP_A01.QXD 20/2/06 10:03 am Page ii
Books that make you better
Books that make you better. That make you bebetter, dobetter,
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Prentice Hall Businessis leading the field with a new breed of
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BNLP_A01.QXD 20/2/06 10:03 am Page iii
brilliant
NLP
What the most successful people
know, say and do
David Molden and

Pat Hutchinson
BNLP_A01.QXD 20/2/06 10:03 am Page iv
PEARSON EDUCATION LIMITED
Edinburgh Gate
Harlow CM20 2JE
Tel: [phone]
Fax: [phone]
Website: www.pearsoned.co.uk
First published in Great Britain in 2006
© David Molden and Pat Hutchinson 2006
The rights of David Molden and Pat Hutchinson to be identified as authors of this work
have been asserted by them in accordance with the Copyright, Designs and Patents Act
1988.
ISBN-13: 978-0-273-70789-9
ISBN-10: 0-273-70789-2
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Molden David
Brilliant NLP : what the most successful people know, say, and do / David Molden
and Pat Hutchinson.
p. cm.
ISBN-13: 978-0-273-70789-9 (alk. paper)
ISBN-10: 0-273-70789-2 (alk. paper)
1. Neurolinguistic programming. I. Title:Brilliant neurolinguistic programming.
II. Hutchinson, Pat. III. Title.
BF637.N46M65 2006
158.1—dc22
2006041687
All rights reserved. No part of this publication may be reproduced, stored in a retrieval

system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without either the prior written permission of the
publisher or a licence permitting restricted copying in the United Kingdom issued by the
Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London WlT 4LP. This book
may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of
binding or cover other than that in which it is published, without the prior consent of the
publisher.
10 9 8 7 6 5 4 3 2 1
10 09 08 07 06
Cartoons by Bill Piggins
Typeset in 10/14pt Latin 725 by 70
Printed and bound in Great Britain by Bell &Bain Ltd, Glasgow
The publisher’s policy is to use paper manufactured from sustainable forests.
BNLP_A01.QXD 20/2/06 10:03 am Page v
Contents
Acknowledgements ix
Introduction xi
1 Think your way to success
1
What are you storing in your unconscious mind and
how useful is it? 1
What is important to you? 2
Where do your values come from? 3
Intrinsic values 6
Are your intrinsic values holding you back? 15
Adapting your intrinsic values to give you more choice 17
2 Don’t believe everything you hear!
19
Are you being held back by limiting beliefs? 20
How do you recognize a limiting belief? 22
3 Think your way to feeling great
25
It’s the first thought that counts 25

Working with your visual imagery 26
Zap away bad feelings 27
Working with your internal audio 28
Feeling fantastic 30
Fixing your phobias 35
Reframing 36
4 Organize your thinking for successful results
45
Is your purpose crystal clear? 46
Are you aligned with your purpose? 49
Happy people attract happy people 50
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vi brilliant NLP
You can fool your mind but not your body 52
Satir categories 52
How does a leveller think and behave? 54
5 Using rapport to build successful relationships
55
The role of respect in building rapport 56
Using what you do naturally – matching and mirroring 56
Using your body to build rapport 57
Pacing and leading 58
Taking the lead with your ideas 59
Fine-tune your senses for feedback 63
Noticing and recording states for future reference 65
Give people time to think 65
Reading eye patterns for useful information 66
Characteristics of communication modes 67
6 The impact of words
73
How to use high-level language for positive results 73
Using metaphors to create change 80
Persuading with elegance 81
7 Debug the programmes you don’t want
83

Eliciting a strategy 85
8 Fantastic outcomes
89
Do I need a purpose or an outcome? 89
Making sure your outcomes are well formed 90
Putting everything together to create a brilliant future 94
9 Adopting the beliefs on which NLP is based
99
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contents vii
10 A compendium of additional NLP techniques
105
Perceptual positions 105
The swish technique 107
New behaviour generator 110
Visual squash 110
Conclusion 113
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Acknowledgements
We would like to thank all the people who have helped and supported
us in the writing of this book – friends, family and the publishing
team at Pearson Education. There are many more without whom this
book would not have been possible – all the people mentioned in
this book whose names we have changed and who have achieved such
great things with NLP. Our intention is that you will join them by
having wonderful experiences in your life through the power of NLP.
Enjoy.