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About How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Detailed Information
| Author: | Teemu Moilanen, Seppo Rainisto |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9780230584594 |
| Pages: | 213 |
| Language: | English |
| File Size: | 0.819 |
| Format: | |
| Price: | FREE |
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