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About Handbuch Marketing-Controlling, 3.Auflage
Ein effizientes Marketing gilt heute in den meisten Unternehmen als die entscheidende Erfolgsursache. Gleichzeitig stellt ein umfassendes Controlling – gerade auch in Zeiten stagnierender Märkte – das wichtigste betriebliche Steuerungsinstrument dar. Ziel dieses Handbuchs ist es, Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über diesen erfolgsrelevanten Bereich zu vermitteln. Das Buch behandelt Aspekte des strategischen und des operativen Marketing-Controllings sowie wichtige Fragen der Implementierung des Controllings. Die vorliegende dritte Auflage zeichnet sich durch hohe Fachkompetenz, große Aktualität und eine äußerst stringente und gleichzeitig komprimierte Form aus.
Detailed Information
| Author: | Christopher Zerres, Michael P. Zerres |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9783540300717 |
| Pages: | 454 |
| Language: | German |
| File Size: | 25.575 |
| Format: | |
| Price: | FREE |
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