Handbook of Research on Pathways and Opportunities Into the Business of Esports

499 Pages·2021·7.532 MB·English

by  Caroline M. Crawford

Handbook of Research
on Pathways and
Opportunities Into the
Business of Esports
Sharon Andrews
University of Houston-Clear Lake, USA
Caroline M. Crawford
University of Houston-Clear Lake, USA
A volume in the Advances in E-Business Research
(AEBR) Book Series
Published in the United States of America by
IGI Global
Business Science Reference (an imprint of IGI Global)
701 E. Chocolate Avenue
Hershey PA, USA 17033
Tel: [phone]
Fax: [phone]
E-mail: [email protected]
Web site: http://www.igi-global.com
Copyright © 2021 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in
any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher.
Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or
companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark.
Library of Congress Cataloging-in-Publication Data
Names: Andrews, Sharon, 1957- editor. | Crawford, Caroline M., 1968-
editor.
Title: Handbook of research on pathways and opportunities into the business
of eSports / Sharon Andrews and Caroline Crawford, editors.
Description: Hershey, PA : Business Science Reference, 2021. | Includes
bibliographical references. | Summary: “This book explains areas of
specialization that intersect and align with eSports and why these are
appropriate fields of specialization around eSports, how the fields are
developing within the realm of eSports, and what research has already
occurred (as well as what research opportunities and needs exist) as
current gaps in practice, as well as future-leaning considerations”--
Provided by publisher.
Identifiers: LCCN 2021017718 (print) | LCCN 2021017719 (ebook) | ISBN
9781799873006 (hardcover) | ISBN 9781799873020 (ebook)
Subjects: LCSH: eSports (Contests) | eSports (Contests)--Research. |
eSports (Contests)--Management.
Classification: LCC GV1469.34.E86 P38 2021 (print) | LCC GV1469.34.E86
(ebook) | DDC 794.8--dc23
LC record available at https://lccn.loc.gov/2021017718
LC ebook record available at https://lccn.loc.gov/2021017719

This book is published in the IGI Global book series Advances in E-Business Research (AEBR) (ISSN: 1935-2700; eISSN:
1935-2719)
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the
authors, but not necessarily of the publisher.
For electronic access to this publication, please contact: [email protected].
Advances in E-Business
Research (AEBR) Book Series
In Lee
Western Illinois University, USA
ISSN:1935-2700
EISSN:1935-2719
Mission
Technology has played a vital role in the emergence of e-business and its applications incorporate
strategies. These processes have aided in the use of electronic transactions via telecommunications net-
works for collaborating with business partners, buying and selling of goods and services, and customer
service.  Research in this field continues to develop into a wide range of topics, including marketing,
psychology, information systems, accounting, economics, and computer science. 
The Advances in E-Business Research (AEBR) Book Series provides multidisciplinary references
for researchers and practitioners in this area. Instructors, researchers, and professionals interested in the
most up-to-date research on the concepts, issues, applications, and trends in the e-business field will
find this collection, or individual books, extremely useful. This collection contains the highest qual-
ity academic books that advance understanding of e-business and addresses the challenges faced by
researchers and practitioners.
Coverage
• Social Network
IGI Global is currently accepting manuscripts
• Global e-business
for publication within this series. To submit a pro-
• Web advertising
posal for a volume in this series, please contact our
• E-Services
Acquisition Editors at [email protected]
• E-CRM
or visit: http://www.igi-global.com/publish/.
• E-business technology investment strategies
• Electronic Communications
• Economics of e-business
• E-business strategies
• Semantic Web
The Advances in E-Business Research (AEBR) Book Series (ISSN 1935-2700) is published by IGI Global, 701 E. Chocolate Avenue,
Hershey, PA 17033-1240, USA, www.igi-global.com. This series is composed of titles available for purchase individually; each title is edited
to be contextually exclusive from any other title within the series. For pricing and ordering information please visit http://www.igi-global.
com/book-series/advances-business-research/37144. Postmaster: Send all address changes to above address. Copyright © 2021 IGI Global.
All rights, including translation in other languages reserved by the publisher. No part of this series may be reproduced or used in any form or
by any means – graphics, electronic, or mechanical, including photocopying, recording, taping, or information and retrieval systems – without
written permission from the publisher, except for non commercial, educational use, including classroom teaching purposes. The views expressed
in this series are those of the authors, but not necessarily of IGI Global.
Titles in this Series
For a list of additional titles in this series, please visit:
http://www.igi-global.com/book-series/advances-business-research/37144
Complex Systems and Sustainability in the Global Auditing, Consulting, and Credit Rating Agency Industries
Michael I. C. Nwogugu (Independent Researcher,Nigeria)
Business Science Reference • © 2021 • 320pp • H/C (ISBN: 9781799874188) • US $195.00
Handbook of Research on Management and Strategies for Digital Enterprise Transformation
Kamaljeet Sandhu (University of New England, Australia)
Business Science Reference • © 2021 • 443pp • H/C (ISBN: 9781799850151) • US $275.00
Multidisciplinary Approaches to Crowdfunding Platforms
Carla Sofia Vicente Negrão (University of Coimbra, Portugal) and João António Furtado Brito (University of
Cape Verde, Cape Verde)
Business Science Reference • © 2021 • 303pp • H/C (ISBN: 9781799832263) • US $205.00
Impact of Globalization and Advanced Technologies on Online Business Models
Ree C. Ho (Taylor’s University, Malaysia) Alex Hou Hong Ng (INTI International University, Malaysia) and
Mustafa Nourallah (Mid Sweden University, Sweden)
Business Science Reference • © 2021 • 399pp • H/C (ISBN: 9781799876038) • US $225.00
Rural Entrepreneurship and Innovation in the Digital Era
Sachithra Lokuge (RMIT University, Australia) and Darshana Sedera (Southern Cross University, Australia)
Business Science Reference • © 2021 • 337pp • H/C (ISBN: 9781799849421) • US $195.00
Advanced Digital Architectures for Model-Driven Adaptive Enterprises
Vinay Kulkarni (TCS Research, Tata Consultancy Services, India) Sreedhar Reddy (TCS Research, Tata Consul-
tancy Services, India) Tony Clark (Aston University, Birmingham, UK) and Balbir S. Barn (Middlesex University,
London, UK)
Business Science Reference • © 2020 • 364pp • H/C (ISBN: 9781799801085) • US $205.00
Interdisciplinary Approaches to Digital Transformation and Innovation
Rocci Luppicini (University of Ottawa, Canada)
Business Science Reference • © 2020 • 368pp • H/C (ISBN: 9781799818793) • US $215.00
701 East Chocolate Avenue, Hershey, PA 17033, USA
Tel: [phone] x100 • Fax: [phone]
E-Mail: [email protected] • www.igi-global.com
Editorial Advisory Board
WilliamM.Bart,University of Minnesota, USA
LeandroBecka,Universidad Nacional de La Plata, Argentina
RemcoM.Beek,Rotterdam University of Applied Sciences, The Netherlands
JulienBousquet,University of Quebec at Chicoutimi, Canada
VictorAlexandruBriciu,Transilvania University of Brasov, Romania
Wen-haoWinstonChou,University of Georgia, USA
HélènedeBurgh-Woodman,Institut Mines Telecom Business School, France
ToddDunnavant,University of Houston-Clear Lake, USA
JasonAlphonsoEngerman,East Stroudsburg University, USA
ArmandFaganel,University of Primorska, Slovenia
EmeraldFulmore,Bowie State University, USA
DishantGupta,Delhi Institute of Pharmaceutical Sciences and Research, India
ManaliGupta,GGS Indraprastha University, India
AleksanderJaneš,University of Primorska, Slovenia
A.SelcukKoyluoglu,Selcuk University, Turkey
LisaLacher,University of Houston-Clear Lake, USA
NadezhdaLebedeva, Kherson State Agrarian and Economic University, Ukraine
JosiahLebowitz,George Mason University, USA
Jhih-yinDianeLee,University of Georgia, USA
JesseLubinsky,Manhattanville College, USA
AndreiaBemMachado,Universidade Federal de Santa Catarina, Brazil
SamratMukherjee,Sikkim Manipal University, India
J.VincentNix,Lamar University, USA
MaureenNnekaChibueze,Nnamdi Azikiwe University, Nigeria
MichelleO’Shea,Western Sydney University, Australia
FahriÖzsungur,Adana Science and Technology University, Turkey
JesúsManuelPalma-Ruiz,Universidad Autónoma de Chihuahua, Mexico
GregoryP.Perreault,Appalachian State University, USA
MildredF.Perreault,East Tennessee State University, USA
VolkanPolat,Yalova University, Turkey
DavidReavis,Texas A&M University-Texarkana, USA


AlbéricoRosário,GOVCOPP, IADE, Universidade Europeia, Portugal
RaymondRose,Rose & Smith Associates, USA
NoelSavage,University of Guelph, Canada
MicahShippee,Syracuse University, USA
MelissaSimons,Independent Researcher, USA
YehanWang,University of York, UK
ChristopherAdamWest,Lubbock Independent School District, USA
SheilaWilliamson-Branch,Walden University, USA
MykolaBorysovychYeromin,Vasyl’ Stus Donetsk National University, Ukraine
List of Contributors
Andrews, Sharon K./University of Houston-Clear Lake, USA.................................................25,149
Antón, Marcos /Valencian International University, Spain............................................................348
Barrios, Diego E/Universidad Nacional de La Plata, Argentina....................................................348
Bart, William M./University of Minnesota, USA..............................................................................67
Becka, Leandro /Universidad Nacional de La Plata, Argentina.....................................................348
Beek, Remco M./Rotterdam University of Applied Sciences, The Netherlands...............................104
Bousquet, Julien /University of Quebec at Chicoutimi, Canada.........................................................1
Carlson, Jennifer /Niagara University, USA...................................................................................270
Chou, Wen-hao Winston/University of Georgia, USA...................................................................222
Crawford, Caroline M./University of Houston-Clear Lake, USA.............................................25,149
Derom, Inge /Vrije Universiteit Brussel, Belgium...........................................................................104
Dickenson, Virginia L./eLumenata, USA........................................................................................128
Engerman, Jason Alphonso/East Stroudsburg University, USA....................................................239
Ertz, Myriam /University of Quebec at Chicoutimi, Canada.............................................................1
Hinerman, Krystal M/Lamar University, United States.................................................................200
Lacher, Lisa L./University of Houston-Clear Lake, USA................................................................149
Lebedeva, Nadezhda Anatolievna/Kherson State Agrarian and Economic University, Ukraine..371
Lee, Jhih-yin Diane/University of Georgia, USA............................................................................222
Michael, Timothy B./University of Houston-Clear Lake, USA.................................................47,149
Nix, J. Vincent/Lamar University, United States.............................................................................200
O’Reilly, Norm /University of Guelph, Canada................................................................................86
Otto, Richard F./East Stroudsburg University, USA.......................................................................239
Perreault, Gregory P./Appalachian State University, USA.............................................................303
Perreault, Mildred F./East Tennessee State University, USA.........................................................303
Polka, Walter S./Niagara University, USA......................................................................................270
Raimundo, Ricardo Gomes/IPAM The Marketing School, ISEC Lisboa, Portugal.......................321
Reavis, David /Texas A&M University, Texarkana, USA.................................................................179
Rosário, Albérico Travassos/GOVCOPP, IADE, Universidade Europeia, Portugal......................321
Savage, Noel /Fleming College, Canada............................................................................................86
VanAuken, Mark /East Stroudsburg University, USA....................................................................239
VanHusen, Monica J./Stafford County Public Schools, USA.........................................................270
Verschueren, Jos F./Vrije Universiteit Brussel, Belgium................................................................104
West, Christopher Adam/Lubbock Independent School District, United States............................200
Williams, Melissa A./University of Houston-Clear Lake, USA.................................................47,149

Table of Contents
Preface...............................................................................................................................................xviii
Section 1
Framing an Understanding of the Competitive World of eSports
Chapter 1
eSports:HistoricalReview,CurrentState,andFutureChallenges........................................................1
Julien Bousquet, University of Quebec at Chicoutimi, Canada
Myriam Ertz, University of Quebec at Chicoutimi, Canada
Chapter 2
Barriers,Issues,andSimilaritiesAmongWomenineSportsandSimilarMixedGenderSports:
AscertainingCommonGround.............................................................................................................25
Sharon K. Andrews, University of Houston-Clear Lake, USA
Caroline M. Crawford, University of Houston-Clear Lake, USA
Chapter 3
PwningNoobsforFunandProfit:eSportsandEntrepreneurship........................................................47
Timothy B. Michael, University of Houston-Clear Lake, USA
Melissa A. Williams, University of Houston-Clear Lake, USA
Chapter 4
WhatCompetitiveChessCanLearnFromeSports:PresentandFutureProspects..............................67
William M. Bart, University of Minnesota, USA
Chapter 5
BurgeoningGrowthofeCyclingasaneSport......................................................................................86
Noel Savage, Fleming College, Canada
Norm O’Reilly, University of Guelph, Canada



Chapter 6
SoccerEsportsinEurope:Brands,Partnerships,andBusinessOpportunitiesinProfessional
Football...............................................................................................................................................104
Remco M. Beek, Rotterdam University of Applied Sciences, The Netherlands
Jos F. Verschueren, Vrije Universiteit Brussel, Belgium
Inge Derom, Vrije Universiteit Brussel, Belgium
Section 2
Educational Consideration Surrounding eSports
Chapter 7
Games,Gamification,andeSportsIntersectionsWithinDigitalandOnlineLearning......................128
Virginia L. Dickenson, eLumenata, USA
Chapter 8
ImpactofeSportsUponHigherEducationFromaFacultyPerspective:Transformational
PathwaysandOpportunities................................................................................................................149
Sharon K. Andrews, University of Houston-Clear Lake, USA
Timothy B. Michael, University of Houston-Clear Lake, USA
Melissa A. Williams, University of Houston-Clear Lake, USA
Lisa L. Lacher, University of Houston-Clear Lake, USA
Caroline M. Crawford, University of Houston-Clear Lake, USA
Chapter 9
RecruitingFacultyforEsportsProgramsinAcademia......................................................................179
David Reavis, Texas A&M University, Texarkana, USA
Chapter 10
GameChangers:BusinessandResearchOpportunitiesinK-12eSports...........................................200
Christopher Adam West, Lubbock Independent School District, United States
J. Vincent Nix, Lamar University, United States
Krystal M Hinerman, Lamar University, United States
Chapter 11
ArtEducationineSports:HowtoIncorporateAestheticsIntotheeSportMarketingCurriculum....222
Jhih-yin Diane Lee, University of Georgia, USA
Wen-hao Winston Chou, University of Georgia, USA
Chapter 12
ESportsUDigitalWarriorCamp:CreatinganEsports-BasedCulturallyRelevantComputing
LivingLearningCamp........................................................................................................................239
Jason Alphonso Engerman, East Stroudsburg University, USA
Richard F. Otto, East Stroudsburg University, USA
Mark VanAuken, East Stroudsburg University, USA