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About Group Project Report: Marketing Strategy For Glovo App: Students
This document provides a marketing strategy report for introducing the Glovo delivery app into the New Zealand market. It includes an analysis of the external environment through a PESTLE analysis. It also analyzes Glovo's skills, resources, competitors and potential customer segments. The report recommends partnering with key food and retail players, focusing advertising on educating customers about Glovo's benefits, and hiring personnel initially to support independent contractors until the brand grows stronger. It proposes an IMC strategy incorporating advertising, sales promotion, personal selling and direct marketing to reach target customers.
Detailed Information
| Author: | ['Iryna Gavrylenko'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 31 |
| Language: | English |
| Format: | |
| Price: | FREE |
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