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Download Graphic Design Thinking: Beyond Brainstorming by Ellen Lupton, Jennifer Cole Phillips in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Graphic Design Thinking: Beyond Brainstorming
Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book. <b><i>Graphic Design Thinking</i></b> explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with <b><i>Thinking with Type</i></b>, makes the creative process accessible to anyone and removes the myth that creativity is an inborn talent.<p>Presents a wide range of methods applicable to any brainstorming scenario. Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods. Learn to approach problems through focus groups, interviewing, brand mapping, and co-design. <i>Graphic Design Thinking</i> is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.</p><p>Includes discussions with leading professional designers: <i>Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher</i>, and <i>Martin Venezk</i> reveal how they get ideas and overcome blocks to creativity.</p>
Detailed Information
| Author: | Ellen Lupton, Jennifer Cole Phillips |
|---|---|
| Publication Year: | 2011 |
| ISBN: | 1568989792 |
| Pages: | 183 |
| Language: | other |
| File Size: | 213.5449 |
| Format: | |
| Price: | FREE |
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