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Download Global Marketing: A decision-oriented approach (5th Edition) by Svend Hollensen in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Global Marketing: A decision-oriented approach (5th Edition)
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Detailed Information
| Author: | Svend Hollensen |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 273726277 |
| Pages: | 801 |
| Language: | English |
| File Size: | 22.089 |
| Format: | |
| Price: | FREE |
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