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Global and Transnational Business: Strategy and Management PDF

495 Pages·2004·2.964 MB·English
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About Global and Transnational Business: Strategy and Management

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.

Detailed Information

Author:George Stonehouse, David Campbell, Jim Hamill, Tony Purdie
Publication Year:2004
ISBN:9780470851265
Pages:495
Language:English
File Size:2.964
Format:PDF
Price:FREE
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