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Fundraising Management: Analysis, Planning and Practice PDF

364 Pages·2004·9.399 MB·English
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by Adrian Sargeant, Elaine Jay| 2004| 364 pages| 9.399| English

About Fundraising Management: Analysis, Planning and Practice

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Detailed Information

Author:Adrian Sargeant, Elaine Jay
Publication Year:2004
ISBN:9780415317023
Pages:364
Language:English
File Size:9.399
Format:PDF
Price:FREE
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