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About Fulltext01 PDF
This document is a dissertation submitted by Daniella Fjellström to Södertörn University College for a Master's degree in International Business and Marketing. The dissertation examines factors that influence negotiations between head offices and regional subsidiaries in Japan and South Korea using Philips Electronics as a case study. Through interviews with Philips, the study identifies that culture is not the only influence on negotiations and develops a model outlining additional factors such as the organization itself, relationship status, and atmosphere. The dissertation contains sections on background, problem statement, literature review on topics like culture, relationship marketing, and the Japanese and South Korean markets.
Detailed Information
| Author: | ['Aayisha Begham'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 98 |
| Language: | English |
| Format: | |
| Price: | FREE |
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