From Kitchen to Consumer: Entrepreneur's Guide to Commercial Food Production

360 Pages·1991·6.458 MB·English

from 'Kitchen
to Consumer
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from UÇitchen
to Consumer
T HE E N T R E P R E N E U R 'S
G U I DE TO C O M M E R C I AL
F O OD P R O D U C T I ON
'Barbara 9\(eCson Stafford
Wyoming Department of Commerce
Division of Economic and Community Development
Cheyenne, Wyoming
With Susan poster
®
ACADEMIC PRESS, INC.
Harcourt Brace Jovanovich, Publishers
San Diego New York Boston London
Sydney Tokyo Toronto
This book is printed on acid-free paper. ©
Copyright © 1991 by ACADEMIC PRESS, INC.
All Rights Reserved.
No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photocopy, recording, or
any information storage and retrieval system, without permission in writing
from the publisher.
This book is intended as a resource for entrepreneurs interested in exploring
the food processing industry. It provides generally applicable information on
a variety of topics, including legal matters, regulatory compliance, account-
ing, and tax. It is not intended to provide professional advice in these or other
areas, and the entrepreneur is responsible for obtaining appropriate advice
and information with regard to these matters. Each business is different, and
the entrepreneur must use his or her own judgment about any matter
pertaining to the operation of the business. Therefore, neither the author nor
the publisher can assume any liability for any actions undertaken as a result
of the information presented in this book.
Academic Press, Inc.
San Diego, California 92101
United Kingdom Edition published by
Academic Press Limited
24-28 Oval Road, London NW1 7DX
Library of Congress Cataloging-in-Publication Data
Nelson-Stafford, Barbara, date
From kitchen to consumer : the entrepreneur's guide to commercial
food production / Barbara Nelson-Stafford.
p. cm.
ISBN 0-12-662770-3
1. Food industry and trade—Management. 2. New business
enterprises—Management. 3. Entrepreneurship. I. Title.
HD9000.5.S67 1991
664O068-dc20 91-11604
CIP
PRINTED IN THE UNITED STATES OF AMERICA
91 92 93 94 9 8 7 6 5 4 3 2 1
This book is dedicated to my children, Melissa and Ben Nelson,
for their patience and understanding during all the years of liv-
ing with a working mom, and to my husband, Bill Stafford, for
providing a nurturing environment from which this book grew.
Special thanks to Jim and Elliot and all my friends for putting
up with me during my "writing time/'
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Contents
Preface ?à
Introduction χρ
CHAPTER 1
Choosing tfie iKight Product 1
CHAPTER 2
(Developing your Product 5
Package Design 5
Trademarks 14
Pricing 29
CHAPTER 3
Organizing your (Business 34
Planning Your Business 35
Sole Proprietorship 37
General Partnership 39
Limited Partnership 40
Corporation 40
Taxes 42
Internal Organization 58
vii
Contents
CHAPTER 4
Reusing Capital 61
Business Plan 62
Financial Plan 97
Glossary 105
CHAPTER 5
Manufacturing Strategies 107
Manufacturing System 107
Site Location Ill
Inventory Management 114
Quality Control Standards 116
CHAPTER 6
Protecting JOurseif and the Consumer H9
Insuring Your Business 119
Food-Related Regulations 126
CHAPTER 7
MarketingyourProduct 177
Marketing Budget 177
Distribution 178
Sales Presentations 183
Trade Shows 186
Transportation 191
Appendix 1 194
Appendix 2 197
CHAPTER 8
Looking to the future—TLTçportïng your Product . . .. 201
Programs Offered by the International
Trade Administration 207
VXll
Contents
Conclusion 216
Glossary 216
Appendix 1 225
Appendix 2 257
APPENDIX A
77te federalÇovernment 265
APPENDIX B
State Çovernment 283
APPENDIX C
State Locator telephone 9\(umßers of %ey federal Offices 321
APPENDIX D
Small business development Centers 327
APPENDIX E
Selected business Organizations 331
vc