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Download Focus: The Future of Your Company Depends on It by Al Ries in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Focus: The Future of Your Company Depends on It
What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers’ minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company’s evolution that will increase market share and shareholder value while ensuring future success.
Detailed Information
| Author: | Al Ries |
|---|---|
| Publication Year: | 1996 |
| ISBN: | 9780060799908 |
| Language: | English |
| File Size: | 1.3 |
| Format: | |
| Price: | FREE |
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