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Flexmark - Scale For Testing Flexibility in The Marketing System PDF

11 Pages·2020·English
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by ['Kavya Gopakumar']| 2020| 11 pages| English

About Flexmark - Scale For Testing Flexibility in The Marketing System

The document discusses the development of a scale called FLEXMARK to measure flexibility in organizational marketing systems. It describes conducting a literature review and expert interviews to identify 12 dimensions of marketing flexibility. These include new product development, pricing, information systems, organizational structure, employee performance, training needs, channel partners, promotions, supply chain, geographical reach, and customer satisfaction.

Detailed Information

Author:['Kavya Gopakumar']
Publication Year:2020
Pages:11
Language:English
Format:PDF
Price:FREE
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