Download Flexmark - Scale For Testing Flexibility in The Marketing System PDF Free - Full Version
Download Flexmark - Scale For Testing Flexibility in The Marketing System by ['Kavya Gopakumar'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Flexmark - Scale For Testing Flexibility in The Marketing System
The document discusses the development of a scale called FLEXMARK to measure flexibility in organizational marketing systems. It describes conducting a literature review and expert interviews to identify 12 dimensions of marketing flexibility. These include new product development, pricing, information systems, organizational structure, employee performance, training needs, channel partners, promotions, supply chain, geographical reach, and customer satisfaction.
Detailed Information
| Author: | ['Kavya Gopakumar'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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