Table Of ContentFIRED UP BURNED OUT
or
“An enthralling and impressive work.I am completely con-
vinced that the basic precepts in this book will stand the test
of time for many centuries to come, indeed, probably for-
ever.It shows how to empower people and create great soci-
eties,corporations,and cultures.I’m giving it to everyone at
my own firm.”
—Russell Reynolds Jr.,Founder and Former CEO,
Russell Reynolds Associates,and Chairman,The Directorship Search Group
“In our turbulent times,leaders who are searching for ways
to develop a healthy work environment that releases the
energy of their people—releases the human spirit—could
not find a more inspiring support than this great new
resource for leaders in the corporate, government, and
social sectors.Fired Up or Burned Out will be the indispen-
sable leadership guide for leaders everywhere.”
—Frances Hesselbein,Chairman and Founding President,
The Peter Drucker Foundation (renamed the Leader to Leader Institute)
“Reading this book is like having a great conversation; new
and interesting people join in along the way, adding their
own personal and varied insights and encouraging an
increasingly smart and useful dialogue. Readers are com-
pelled to emerge smarter,more thoughtful,and more ener-
gized and engaging with this book.”
—Regina Fazio Maruca,Former Senior Editor,
Harvard Business Review,and Coauthor,Your Leadership Legacy
“A fabulous book, a must-read! People are hungry to learn
more about the one-to-one connection to enhance their
businesses and lives. Read Michael’s book and learn from
others who are successfully making the human connection
a reality in their businesses.”
—Jack Mitchell,Chairman and CEO ofMitchells/Richards/Marshs,
and Author ofHug Your Customers: The Proven Way to Personalize Sales
and Achieve Astounding Results
“Through fascinating stories, Fired Up or Burned Out con-
vinced me of the power of connection—in life and in work.
It helped me see what is missing in so many organizations.
Just as important,I learned what to do about it.”
—Marian Chapman Moore,Professor and Academic Director,Darden MBA
for Executives,Darden Graduate School ofBusiness,University ofVirginia
“One of the things I’ve learned is that for employees to stage
engaging experiences for a company’s customers, they have
to be engaged themselves in that company and what it stands
for.Read Fired Up or Burned Out,and Michael Stallard will
show you exactly how to ignite their passion by connecting
them to your purpose.”
—B.Joseph Pine II,Coauthor,The Experience Economy,
and Cofounder,Strategic Horizons LLP
“This is a must-read for any leader or anyone aspiring to be in
a leadership role. Lessons drawn uniquely from acclaimed
personalities of the past become the foundation for strong
leadership in tomorrow’s world.There’s no other book like it.”
—Richard Murphy,Founder and Former CEO,ODI International
“The greatest assets in an organization are the employees,
and engaging them is the most direct way to improve your
business.Fired Up or Burned Outclearly outlines how exec-
utives can focus their energies, not only to improve their
individual leadership abilities but also to add to the effec-
tiveness of the entire team in achieving the organization’s
goals.”
—E.Pendleton James,Chairman,Pendleton James Associates,
and Former Assistant to President Reagan for Presidential Personnel
“There are few business leaders who understand the power
of human connection. Given the shifting demographics in
this country,it must be understood that virtually all people
have the potential to achieve sufficiently to succeed in life.
The broad principles and concepts in this book provide me
with hope that American business leaders might begin to
understand that all people have the potential to learn enough
so that they have met the thresholds of competition in the
global community. It is a renewed belief in humankind’s
capacity that provides the wellspring of what others can
begin to follow.If our hope is for a world that provides fair
opportunities for individuals,companies,and their commu-
nities, then we must be determined to work to make it so.
Those companies that embrace the principles advocated in
Fired Up or Burned Out will ultimately reap the benefits of
successful competition in the new ‘flat world.’”
—Eric J.Cooper,Ed.D.,President,
National Urban Alliance for Effective Education
“Fired Up or Burned Outis a must-read for anyone in a lead-
ership role. Leadership can seem so complex and often
times confusing when, in fact, following ‘core principles’
that focus on the ‘basic needs’ofevery individual will always
guide a leader to the truth! This book describes these core
principles and basic needs in an easy-to-remember model
that should be displayed on every leader’s desk.The model
is beautifully explained and wonderfully illustrated by
examples of great leaders throughout history in every walk
of life.”
—Keith A.VanderVeen,Midwest Regional President,
Wachovia Securities,LLC
“Stallard’s strategy gives business owners the tools to ener-
gize and strengthen their employees.Fired Up or Burned Out
is a must-read for leaders who are looking for new ways to
inspire spirit in the workplace.”
—Shep & Ian Murray,Co-Founders and CEOs ofVineyard Vines
www.vinyardvines.com
F I R E D U P
o r
B U R N E D O U T
How to Reignite Your Team’s Passion,
Creativity,and Productivity
MICHAEL LEE STALLARD
with Carolyn Dewing-Hommes and Jason Pankau
© 2007 by Michael Lee Stallard
All rights reserved.No portion ofthis book may be reproduced,stored in a retrieval sys-
tem,or transmitted in any form or by any means—electronic,mechanical,photocopy,
recording,scanning,or other—except for briefquotations in critical reviews or articles,
without the prior written permission ofthe publisher.
Published in Nashville,TN,by Thomas Nelson.Thomas Nelson is a trademark ofThomas
Nelson,Inc.
Thomas Nelson,Inc.titles may be purchased in bulk for educational,business,fund-raising,or
sales promotional use.For information,please e-mail [email protected].
Library ofCongress Catalog-in-Publication Data
Stallard,Michael Lee.
Fired up or burned out :how to reignite your team's passion,
creativity,and productivity / Michael Lee Stallard ;with Carolyn
Dewing-Hommes and Jason Pankau.
p.cm.
Includes bibliographical references.
ISBN-10:0-7852-2358-4 (hardcover)
ISBN-13:978-07852-2358-0 (hardcover)
1.Employee motivation. 2.Leadership. 3.Mentoring in business.
I.Dewing-Hommes,Carolyn. II.Pankau,Jason. III.Title.
HF5549.5.M63S68 2007
658.3'14--dc22
2007001645
Printed in the United States ofAmerica
07 08 09 10 QW 5 4 3 2 1
x
To our wonderful families and friends.
Being with you brings us much joy and encouragement.
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CONTENTS
Introduction xiii
PART I
WHATFIRESUSUP?
Chapter 1: The Case for Connection at Work 2
Chapter 2: The Science of Connection 9
Chapter 3: The Connection Culture 16
Chapter 4: Connection and the Legend 24
Chapter 5: Trouble in Times Square 31
Chapter 6: The Next Step in the
Evolution of Organizations 36
PART II
THETHREEKEYSTOCONNECTINGYOURTEAM
ANDLIGHTINGTHEIRFIRES:
VISION,VALUE,ANDVOICE
Chapter 7: Inspire with Identity 44
Chapter 8: Create Meaning in Your Organization 51
Chapter 9: Delete What Devalues 62
Chapter 10:Dial Up the Value 75
Chapter 11:Three Benefits of Knowledge Flow 82
Chapter 12:Increase Flow 99
ix
