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About Financial Management and Planning With The Product Life Cycle Concept
This document discusses using the product life cycle (PLC) concept to develop financial strategies for different stages of a product's sales cycle. It proposes a 5-stage PLC model consisting of pioneering, introduction, growth, maturity, and decline stages. Previous PLC-based financial strategy models from the 1970s are expanded to address today's more complex, competitive environment. The PLC concept provides a framework for determining the financial strategies and tactics needed as a product progresses through different sales phases over time.
Detailed Information
| Author: | ['Ngọc Hồ Như'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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