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About Exploring corporate strategy : text and cases
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations. Content: 1 Introducing Strategy THE STRATEGIC POSITION 2 The Environment 3 Strategic Capability 4 Governance and Stakeholders 5 Strategy and Culture STRATEGIC CHOICES 6 Business-level strategy 7 Innovation & Entrepreneurship 8 Corporate Diversity 9 International strategy 10 Directions & Methods STRATEGY INTO ACTION 11 Organising for success 12 Enabling success 13 Managing change STRATEGY DEVELOPMENT 14 Strategy development Processes 15 The Practice of Strategy EPILOGUE: THE STRATEGY LENSES Abstract: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
Detailed Information
| Author: | Gerry Johnson; Kevan Scholes; Richard Whittington |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 273711911 |
| Pages: | 659 |
| Language: | English |
| File Size: | 12.502 |
| Format: | |
| Price: | FREE |
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