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About Exploratory Research
This thesis explores factors that influence organizations' acceptance of mobile banking. The authors conducted interviews with 12 small-to-medium Swedish organizations. They found 6 key factors: perceived usefulness, perceived ease of use, perceived credibility, perceived risk, diffusion of innovation, and social influence. Usefulness was influenced by improved workflow. Ease of use related to increased efficiency and facilitating conditions like functionality. Credibility centered on security, privacy, and trust. The findings provide insight into how these factors affect organizations' adoption of mobile banking.
Detailed Information
| Author: | ['zemenu'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 76 |
| Language: | English |
| Format: | |
| Price: | FREE |
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