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About Evolution of Marketing in PDF
The document discusses the evolution of marketing concepts and practices over time. It traces how marketing has developed theoretically from early exchange paradigms to relationship marketing. It also examines how marketing has evolved practically, moving from mass production to more customized approaches and digital/content-led strategies. The evolution of marketing is ongoing as it adapts to new phenomena and incorporates various theories into its dominant logic.
Detailed Information
| Author: | ['Kelly'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 2 |
| Language: | English |
| Format: | |
| Price: | FREE |
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