Table Of ContentSabine Urban E ditor
Europe in the Global
Competition
Problems - Markets - Strategies
(in englischer Sprache)
Urban
Europe in the Global Competition
Sabine Urban (Ed.)
Europein the
Global Competition
Problems - Markets - Strategies
With the contributions of:
Hanns A. Abele, Jürgen G. Backhaus,
Adamantios Diamantopoulos & Heidi Winklhofer,
Peter Eichhorn, Wim Kösters & Ansgar Belke,
Rajesh Kumar, Vesa Puttonen, Marina Ricciardelli,
Martin S. Roth, Waldfried Schliesser,
Horst Steinmann & Andreas Georg Scherer
SPRINGER FACHMEDIEN WIESBADEN GMBH
Sabine UrbanisaProfessor at Strasbourg University (Robert Schuman) and heads the
CESAG (Centre of Managerial Research)II.E.C.S. which is affiliated to it. She teaches
international economics and corporate strategies in several universities both in France and
abroad, and is in charge of the International Commerce degreee at the I.E.C.S.-European
Management School. She sits on the board of several industrial and financial firms. Her
main research fields are International Business and European economy.
Acknowledgement
The editor is grateful to the Societe des Amis des Universite de I' Academie de Strasbourg
and to the Conseil General du Bas-Rhin for their financial support.
Die :Oeutsche Bibliothek - CIP-Einheitsaufnahme
Europein the global competition I Sabine Urban (ed.).
With the contributions of: Hanns A. Abele ...
ISBN 978-3-409-13434-7 ISBN 978-3-663-10006-5 (eBook)
DOI 10.1007/978-3-663-10006-5
© Springer Fachmedien Wiesbaden 1997
Originally published by Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden in 1997
Publishng editors: Ulrike Lörcher I Annegret Heckmann
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any
form or by any means: electronic, magnetic type, photocopying, recording or otherwise, without
permission in writing form from the publisher.
ISBN 978-3-409-13434-7
Preface
The current work is the fourth volume in the series "Europe's Economic
Future", edited by Strasbourg's Robert Schuman University, under the direction
of Professor Sabine Urban, head of the CESAG-IECS research center. This series
intends to analyze the European situation - not through idealized models of
operation or abstract schemas - rather based on concrete observations, equally
close to the actions and the life of the European citizen as of Europe's
corporation and institutions. The studies that are presented here are not,
however, simply descriptions; they refer to precise conceptual frameworks and
nourish long-term reflection.
The authors of this work are professors of universities representing a wide
range of horizons: ltaly, Finland, Austria, the United States and Britain, not to
mention from the heart of Europe, Germany and the Netherlands. The authors
share the common experience of having served as visiting professors at Robert
Schuman University (IECS Strasbourg) during the 1995-96 academic year.
This volume, like its predecessors, reflects the diversity which characterizes
Europe, rich and stimulating but, at the same time, difficult to manage.
Spectacular advances are followed by moments of hesitation. With European
construction, new processes of adaptation and new competitive strategies must
be implemented by businesses. Public authorities must respect the convergence
constraints imposed by the European Union (Maastricht I) and imagine a
modified institutional framework for the European Intergovernmental
Conference of 1996 (Maastricht II). The citizens of the fifteen countries involved
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need themselves to be enlightened about the future, to understand how -
between independent and coordinated palides - a desirable economic and
social cohesion in the European area will be realized. Furthermore, the area
itself is not fixed; it is evolving between the strengthening of links and the
opening of new horizons.
Currently, Europe is at a tuming point in its history during which time a new
institutional (and therefore political) framework is being implemented,
representing a considerable overtuming of its mode of operation and
awakening, of course, resistance to change, even some understandable worries.
Confronted with the hesitations herewith expressed, Europe must demonstrate
its legitimacy by its socio-economic efficiency; Europe must demonstrate it
within its own framework, but also to the rest of the world. The analyses
presented in this book are intended precisely to clarify this situation.
Sabine URBAN
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Contents
List of Contributors 9
1. Europe in the Global Competition
Sabine Urban 15
2. The Conscious Lack of Attention towards Unemployment in Europe
Marina Ricciardelli 23
3. Unemployment in Europe: Characteristics and Causes in an
International Camparisan
Wim Kösters and Ansgar Belke 51
4. Intercultural Management between Universalism and Relativism -
Fundamental Problems in International Business Ethics and the
Contribution of Recent German Philosophical Approaches
Horst Steinmann and Andreas Georg Scherer 77
5. The Concept of the Market Economy and the Principle of
Commonweal: A New Field of Inquiry for Management Studies
Peter Eichhorn 145
6. The Development of Strategie Alliances in a Chaotic Environment:
Lessons from the Power Sector in India
Rajesh Kumar 163
7. New Strategies for a Global Industry: The Case of the
Pharmaceutical Industry
Martin S. Roth 193
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8. Europe and the World Insurance Market
Waldfried Schliesser 215
9. Development and Perspectives of the Deregulated European
Telecommunication Sector
Hanns A. Abele 247
10. European Derivative Markets
Vesa Puttonen 273
11. Determinants of Export Sales Forecast Performance:
Some Preliminary Evidence from UK Exporters
Adamantios Diamantopoulos and Heidi Winklhofer 299
12. The German Waterpenny Case: A Paradigm for the Ernerging
Common Law of Europe
Jürgen G. Backhaus 323
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Contributors
Hanns A. Abele received a Doctor's Degree in Law from the
University of Vienna in 1963 and moved on to
Habilitation (economics) there in 1972. He was ap
pointed full professor (economics) at the University
of Fribourg, Switzerland in 1973. Currently he is full
professor (political economy) at the University of
Economics and Business Administration Vienna. He
taught at various academic institutions and was a
Fulbright Scholar in 1987/88. Being a member of a
nurober of scientific organizations he was elected
president of the Fribourg Warking Group for
Broadcasting Economics in 1992. Among his fields of
interest are money and credit, finance, theory of eco
nomic policy, cultural economics, and media econo
mics. In these areas he published books and articles
in journals. Besides his interests in theoretical eco
nomics he has been active in computer based ins
truction for more than a decade.
]iirgen G. Backhaus has been the professor of Public Economics at the
University of Limburg at Maastricht (The
Netherlands) since 1986. He holds doctorates in Law
and Economics from the University of Konstanz
(1976 and 1985 respectively). His research empha
sizes all fields of applied public finance taxation, in
cluding public accountability, public enterprise eco
nomics, environmental economics, health economics
and the history of public economics. In his work he
emphasizes a law and economics approach. In 1993,
he founded (with Frank Stephen) the European
Journal of Law and Economics, which is published with
Kluwer Academic Publishers.
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Adamantios holds the Chair in International Marketing at
Diamantopoulos the European Business Management School,
University of Wales, Swansea. Hisresearch interests
are in pricing, sales forecasting, marketing research,
and international marketing and he is the author of
some 100 publications in these areas. He is a foun
ding member of the Consortium for International
Marketing Research (CIMaR), the Academy of
Marketing Science Country Representative for the
UK, associated editor of the International Journal of
Research in Marketing, and a member of the
Editorial Review Boards of several academic
journals.
Heidi Winklhofer is a Research Assistant in
International Marketing at the European Business
Management School, University of Wales, Swansea.
Currently a doctoral candidate under the joint
supervision of Professor A. Diamantopoulos and
Professor S.F. Witt (Tourism), her research interests
are in business forecasting and export marketing.
Her work has appeared in the International Journal
of Forecasting, in the proceedings of the Academy of
International Business (UK) and the European
Marketing Academy.
Peter Eichhorn is the head of the chair of Public Management in the
Faculty of Business Administration at Mannheim
University. His main fields of research are public
administration, public enterprises, especially hospi
tals, and institutions of public interest (f.i. non-profit
Organisations).
Wim Kösters holds a chair for Economic Theory (monetary eco
nomics and business cycle theory) and the Jean
Monnet chair for European economics as weH as the
position of the managing director of the Institute for
the European Economy in the Faculty of Economics
and Business Administration of the Ruhr-University
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