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Download Estimation of Willingness-to-Pay: Theory, Measurement, Application by Christoph Breidert in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Estimation of Willingness-to-Pay: Theory, Measurement, Application
To determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern approaches to pricing. With the Price Estimation ( PE scene) Christoph Breidert introduces a new method to estimate WTP. It works as an aditional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices.
Detailed Information
| Author: | Christoph Breidert |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9783835003996 |
| Pages: | 148 |
| Language: | English |
| File Size: | 6.929 |
| Format: | |
| Price: | FREE |
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