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About Essentials of Strategic Management: Effective Formulation and Execution of Strategy
Regardless of their position, career aspiration, role or department, most practitioners have to deal with aspects of strategic management either in making or in supporting strategic decisions. This book provides the essentials to master this task successfully. It is written for students who are on their way to becoming practitioners as well as for practitioners who want to look–again or for the first time–at the most essential and practical aspects of strategic management. This book takes a specific approach to strategic management in two ways: First, its guiding principles are actionability and impact. The book combines classic with cutting-edge approaches that are practical and relevant for making a difference in a company. It weaves together essential methods and ideas from strategic analysis through strategy formulation to execution, control and adaption. The book is filled with company examples and contemporary strategy material. Second, the book puts great emphasis on the important area of strategy execution. It shows why even the best strategies sometimes fail and how to get it right. Detailed guidelines for building an effective strategy execution system will enable the reader to bring strategy to life in company practice. The author provides students and practitioners with practically applicable methods at a level of detail that is necessary to make an impact in their future or current work. An engaging strategy workout at the end of the book allows readers to take what they have learned and apply it to their own or any other company.
Detailed Information
| Author: | Thomas Wunder |
|---|---|
| Publication Year: | 2016 |
| Language: | English |
| File Size: | 50 |
| Format: | |
| Price: | FREE |
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