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Essentials of Marketing Research , Fourth Edition PDF

457 Pages·2009·14.38 MB·English
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by William G. Zikmund, Barry J. Babin| 2009| 457 pages| 14.38| English

About Essentials of Marketing Research , Fourth Edition

Don?t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver?s seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company?s profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

Detailed Information

Author:William G. Zikmund, Barry J. Babin
Publication Year:2009
ISBN:9780324593754
Pages:457
Language:English
File Size:14.38
Format:PDF
Price:FREE
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