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About Entrepreneurship Termpaper
This business plan proposes a new ride sharing app called Bhromon. Current market leaders in Bangladesh are Uber Moto with 45% market share and Pathao with 40% share. Bhromon will target areas not currently served by bike sharing and will supply riders with bikes and maintenance. It will also allow investment in bikes used. The mission is to provide the safest rides and the vision is to become market leader in 10 years. Marketing will focus on road safety messaging and cost leadership by offering lower prices than competitors. The plan analyzes competitors and conducts a SWOT analysis. It outlines branding, targeting, marketing campaigns including ATL, BTL and a road safety campaign. A budget, timeline and feasibility analysis are also
Detailed Information
| Author: | ['Mushfiqur Rahman'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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