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Entrepreneurship Module 5 PDF

11 Pages·2022·English
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by ['Jester Fermalino Aquino']| 2022| 11 pages| English

About Entrepreneurship Module 5

The document provides an overview of marketing concepts including the 7 P's of marketing, packaging, promotion, and pricing. It defines key terms like marketing management, promotion elements, and the 4 basic functions of packaging. Promotion elements discussed include advertising, sales promotion, personal selling, public relations, direct marketing. The document also outlines 6 key questions to consider when developing a promotional program.

Detailed Information

Author:['Jester Fermalino Aquino']
Publication Year:2022
Pages:11
Language:English
Format:PDF
Price:FREE
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